Sat.May 05, 2012

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The Future of Work: A Manifesto

SocialFish

This is long but I thought I’d post the whole thing here first, before eventually breaking it up into smaller posts later. All of it is up for discussion.  I would greatly appreciate your thoughts on any part or the whole of it. —————————— The Future of Work: A Manifesto. The future of work starts right here, right now. focus deeply.

The Most Overrated Social Media Metric

Convince & Convert

Do you sell advertising on your website? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. The Social Media Metrics That Matter. Do they buy?

The social customer

Sherrilynne Starkie

The concept of social shopping is nothing new. People have loved shopping together since the dawn of mankind.  Most women will attest that shoe shopping by yourself is just no fun at all. Now thanks to social media, people can indulge in social shopping online and this trend is just in its infancy.  Related posts: The rise of social commerce. Is social media better than sex? VISIT MY FACEBOOK PAGE.

Why Local Small Businesses Fail When Spreading Their Wings Online

Small Business Mavericks

There are tens of thousands of successful small businesses trading in thousands of communities. In fact, world wide, you could make those numbers millions. Why is then that a highly successful local business fails on a wider platform like the Internet? business management professional could point to a score or more of reasons for this failure, however, I am only going to stick to one today, and it’s one that affects every business that attempts to trade online. In a local community, marketing is relatively easy. Locally, you may be able to win on price, service, and perhaps even quality.

A World Gone Social

Learn how companies must adapt to survive.

Weekend Project: Research Your Existing Audience

ProBlogger

This guest post is by Logan Marshall of the  Free Life Project. You now know a few ways to research the audience you want, but don’t have. If you already have a list, I still recommend you employ those strategies, but there’s more you can do. Much more. In fact, the following strategies will allow you to determine exactly who your best customers are so that you can optimize your marketing to speak directly to their fears and fantasies, and push their “hot buttons,” allowing you to attract more of the same (high-value) customers. This is incredibly important. But you have to do them right.