Wed.Mar 28, 2012

Trending Sources

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

We all have had these moments. Suddenly, out of nowhere, the clouds of confusion part and you look at the world with new- found clarity. Of all places, my “moment” came today at my doctor’s office, while waiting nervously for the results of my annual mammogram. Members were accepted by invitation only. The group has no public website and no interest in growing too large. 

Facebook Speaks Out Against Employers Asking for Passwords

Spin Sucks

I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. really don’t understand it.

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Results of the survey of 252 PR professionals conducted in March this year accompany a new whitepaper called ‘The smart PR’s guide to blogger outreach’.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

The PR Industry Can’t Help Itself

Geoff Livingston

Of all the professional skill groups that can be included in the marketing toolkit, public relations is the most ridiculous (PR is also used for public affairs and other non-marketing activities). Filled with backwards unethical and untrained professionals that consistently spam people and promote attention metrics instead of actual outcomes, the PR profession can’t help [.]. Rants Reality Agency attention Congress ethics klout marketing Obama pr PRSA salvageable Senate Social Media

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. We have been experiencing higher than normal call volumes over the last several days. Oh my!

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Rockyou fined and social media implications

Laurel Papworth

Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. Oh and they fibbed about their security, compromised by a hack that’s been around ten years. That would be us. due to a TEN year old hack.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. We have been experiencing higher than normal call volumes over the last several days. Oh my!

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A World Gone Social

Learn how companies must adapt to survive.

Clearly UnConfidential: A Conversation With Zoe Fox

Waxing UnLyrical

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? What do you get when said student lands on her feet in the Big Apple, and decides to pursue a career at the intersection of new media and social good? Zoe, thank you for taking the time to chat with me. Any more questions for Zoe?

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business? It means you should stop burying your head in the sand, embrace change and edit your page before it automatically changes.

From Hobby Blog to Business Blog: a Plan of Attack

ProBlogger

Many—perhaps most—blogs start life as hobby blogs. We have a special interest, and we want to share our passion with others, so we start a blog. But then somewhere along the line, a large proportion of bloggers decide they’d really like to make some money from their blogs. This is my story—I started blogging for fun, and liked it so much I set myself the goal of doing it for profit. Examples like this convince many to try their hand at turning hobby blogs into businesses, but the process really isn’t as simple as it seems on the surface. Assess the niche. Make a plan.

Facebook: 3 Steps to Update Your Page for the Timeline

PWB Marketing Blog

Make sure your Facebook Page works for your business! As of Friday, Mach 30, your business page on Facebook WILL convert to the new Timeline format. There is no getting around it, until Facebook decides to change again. So what does that mean to you as a business? It means you should stop burying your head in the sand, embrace change and edit your page before it automatically changes.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why social means leave your customer alone

Engaging Brand

You know what service or product you want.you just don't know which brand, price point or company you want to buy it from. In the past that confusion, that uncertainty made the shopping experience intense, as sales people tried to convince you that their was best, they got you to try it.knowing that it was a wonderful tool in influencing your decision. Social media has changed this relationship , in fact one can argue that it is the brand that is "pressured" during the browsing process on the social web. Confusion is a sign of willingness to buy.it Is your site leaving your consumer alone?

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Dog texting texting dog

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Why social means leave your customer alone

Engaging Brand

You know what service or product you want.you just don't know which brand, price point or company you want to buy it from. In the past that confusion, that uncertainty made the shopping experience intense, as sales people tried to convince you that their was best, they got you to try it.knowing that it was a wonderful tool in influencing your decision. Social media has changed this relationship , in fact one can argue that it is the brand that is "pressured" during the browsing process on the social web. Confusion is a sign of willingness to buy.it Is your site leaving your consumer alone?

Cartoon of the day

Jeff Esposito

Image GapingVoid. Cartoon of the Day Cartoon comic GapingVoid Hugh MacLeod

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.