Sun.Feb 19, 2012

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Interview with Storyteller Susan Murphy: Monday Muse #3

Ari Herzog

From her blog to her tweets , there is a down-to-earth quality that attracts me to Susan Murphy. discovered her about two years ago and haven’t looked back. Her motto of creating, sharing, learning, and being brilliant — is amazing. Maybe it’s the storyteller in her, an aspect she elaborates further down this Monday Muse interview. The social media bubble is still alive and well.

5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it

Convince & Convert

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? What’s fueling this rocket? Focused Functionality.

API 47

The Truth About Marketing Leadership

Twist Image

Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, there's something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter ?

Blog Smarter: Don’t Just End Up Trading Hours for Dollars

ProBlogger

This guest post is by Sunil of extramoneyblog.com. Many business owners leave or start their businesses thinking they can achieve more freedom only to find themselves toiling away in their businesses and thus having bought or created themselves another job. Blogging is no different for most bloggers. Many bloggers who enter the blogosphere with the intention of making money online and someday freeing themselves up from time commitments such as a 9 to 5 job often end up getting tied up to their blogs and don’t realize it until often it’s too late. Money is secondary. This never made sense to me.

A World Gone Social

Learn how companies must adapt to survive.

Social Commerce Strategies: A Vistaprint Case Study

Jeff Esposito

Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured. All measurement is not equal. Evolving your metrics. Tracking sales to your social interactions. Measuring your social output. View more PowerPoint from Jeff Esposito.

The Most Common Word at My House: “Why?”

ProBlogger

As a father of three boys aged five and under, there’s a word I hear a lot in my house. I’m sure other parents, aunts, uncles, grandparents, child care workers, and people with kids in their lives will know what it is. “Why?” ” Why do I have to brush my teeth? Why are there clouds in the sky? Why do you have to feed the baby again ? Why do have to wear clothes and not my PJs to Grandpa’s birthday party? Why does daddy get more chips than me? Why does poo smell so bad? Why do I have to go to bed now? ” for example. Because your PJs are not clean.

Building Partnerships To Help Grow Your Online Business

Small Business Mavericks

There are tens of thousands of small business owners who are fantastic at what they do. The problem is, they are terrible when it comes to running a business. Take a tradesperson as a an example. They could be the very best in their trade, yet they go bankrupt everytime they try to work for themselves. Are they doomed to working for someone else for the rest of their life? Not necessarily, especially if they are willing to build partnerships. The same problem existed before the Internet. Smart professionals quickly learned to build those partnerships. How do these partnerships work?

SEO 7

The ROI of social media

Sherrilynne Starkie

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. Measuring The ROI Of Social Media (viralblog.com). What’s the RoI of your customer retention programme? adrianswinscoe.com). Social Media for Restaurants (coverboom.com).

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