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DANNY BROWN FEBRUARY 19, 2012  The Clear and Continuing Need for Blogger Outreach Specialists at PR Agencies Last week, I received an email pitch from a PR agency looking to feature their client on my blog. The pitch was friendly enough, but had one glaring error. Here’s the pitch: Hi Danny, Thanks to social giant Klout, Badgeville gamification customers can now associate a numeric score with social interactions. Please let me know if you are interested. Thanks and Happy Friday! Seriously. | SOSHABLE FEBRUARY 19, 2012  The ROI of Social Media Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum. We know that people are using social media, but is there a real ROI associated with it? | LOUIS GRAY FEBRUARY 19, 2012  It's Not Social If You're Not Engaging What does it mean to "be social" or to participate with people online, including family, closest friends and colleagues, but strangers as well? Is sharing a link social? Is telling somebody where you are or what you ate social? Is showing a photo of your kid social? It can be - and it can also not be. This is something that's often missed. Google+ is no different. If anything, I may over-engage. | SHERRILYNNE STARKIE FEBRUARY 19, 2012 The ROI of social media This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. Measuring The ROI Of Social Media (viralblog.com). What’s the RoI of your customer retention programme? adrianswinscoe.com). Social Media for Restaurants (coverboom.com). | | | | | | | |
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SMALL BUSINESS MAVERICKS | SUNDAY, FEBRUARY 19, 2012 Building Partnerships To Help Grow Your Online Business
There are tens of thousands of small business owners who are fantastic at what they do. The problem is, they are terrible when it comes to running a business. Take a tradesperson as a an example. They could be the very best in their trade, yet they go bankrupt everytime they try to work for themselves. Are they doomed to working for someone else for the rest of their life? Not necessarily, especially if they are willing to build partnerships. The same problem existed before the Internet. Smart professionals quickly learned to build those partnerships. How do these partnerships work? MORE >> -
ARI HERZOG | SUNDAY, FEBRUARY 19, 2012  Interview with Storyteller Susan Murphy: Monday Muse #3
From her blog to her tweets , there is a down-to-earth quality that attracts me to Susan Murphy. discovered her about two years ago and haven’t looked back. Her motto of creating, sharing, learning, and being brilliant — is amazing. Maybe it’s the storyteller in her, an aspect she elaborates further down this Monday Muse interview. As an instructor of a social media certificate, how do you define social media; and how has that definition changed since you first entered the scene? am an old timer when it comes to social media. wouldn’t be where I am today if not for them. MORE >> -
CONVINCE & CONVERT | SUNDAY, FEBRUARY 19, 2012  5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it
Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles. Why this newfound obsession with Pinterest? What’s fueling this rocket? There are actually several factors and features that have made Pinterest on par with Twitter as a traffic driver (according to a Shareaholic study ). Focused Functionality. Intuitive Interface. Ease-of-use is the killer app. MORE >> -
GAURAVONOMICS | SUNDAY, FEBRUARY 19, 2012 By: Gaurav Mishra
Have you seen my recent blog post: How to Design Social Media Workshops That Appeal to Both the Left Brain and the Right Brain? link]. If you are seeing this update, you are subscribed to my old blog feed at [link]. am sharing long-form content, including essays, slide decks and videos at my new blog feed at [link]. Please update your RSS feed in Google Reader or another feed reader to [link MORE >> -
JEFF ESPOSITO | SUNDAY, FEBRUARY 19, 2012  Social Commerce Strategies: A Vistaprint Case Study
Last month, I presented Vistaprint as a case study for social commerce. Below are the video and deck. Key takeaways include: What can be measured. All measurement is not equal. Evolving your metrics. Tracking sales to your social interactions. Measuring your social output. View more PowerPoint from Jeff Esposito. Social Business social media Jeff Esposito Measuring Social Media Social Commerce Vistaprint MORE >> -
- The Truth About Marketing Leadership TWIST IMAGE | SUNDAY, FEBRUARY 19, 2012
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- Change The Way You Approach Community Management FEVER BEE | SUNDAY, FEBRUARY 19, 2012
- The Most Common Word at My House: “Why?” PROBLOGGER | SUNDAY, FEBRUARY 19, 2012
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