Mon.Oct 10, 2011

Trending Sources

Using Google AdWords to Test Your Messaging

Spin Sucks

I am a communication professional, with a bent toward marketing because of the bottom line results it drives. understand advertising. understand the value and benefits of it. even work with my team to recommend it to clients in integrated programs. But I’m not an advertising expert. So you can imagine my skepticism while reading. The examples follow. 1.  Sorry John Falchetto. Mars, Inc.

What Trust Means To Me: 16 Teenage Perspectives


Part 2 of 2: teenage perspectives on community and trust. While trust can be experienced in countless ways, the meaning of trust might be pretty universal. "What trust means to me" comes to us via the cool kids at Westfield High's "Entrepreneurship 101" class. My challenge to them was to write what trust meant to them in 1 to 2 sentences. They’re all here. Read on.

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Simple Tool, Small Wonder: Buffer App

Spin Sucks

Today’s guest is post is written by Jay Pinkert. Amidst all the froth about the new Facebook features and the general release of Google+ , it’s easy for social media professionals not to spend much time considering the importance of simple tools. We can get so focused on mastering the “next big thing” that we overlook applications that might seem basic to some. Before you leave!

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Nielsen Social Media Report: mobile social web use on the rise


If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Yes–these are the guys who do the TV ratings, and they’re measurement and information leaders for online and mobile media, as well. Highlights of Nielsen’s “State of the Media: The Social Media Report”. As listed on the NielsenWire blog. Featured Useful Data

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads that we wouldn’t want you to miss. Writing Effective Facebook Posts. By Andi Graham What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. By E.B. What 3 Content Types Drive the Most Interaction on Facebook?

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem. Without proper monitoring and measurement, you’ll never know where opportunities are for growth and you won’t be able to identify issues before they become problems. It’s crucial to measure everything you do on Facebook, Twitter, and elsewhere.

Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

Watch your local Pee-wee football team’s practice sometime and you’ll see a lot of dropped passes, missed tackles, and a whole host of other mistakes. But…what would happen if you put that team on Heinz Field and gave them all the same amenities as the Pittsburgh Steelers? Yep, they still wouldn’t be able to complete a pass, kick a field goal or break a James Harrison tackle. Clearly, just because they were put on a better field and given the latest equipment doesn’t mean they will suddenly learn to play football. Similarly, simply adding the latest Enterprise 2.0

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. Her creative experience spans art direction, design, development and implementation of interactive and print campaigns in a wide variety of B2C and B2B industries including consumer electronics, hospitality, real estate and education. Also, she contributes to Kodak blog and her own blog Design Dreamz. link].

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

3 Android Apps to Accept Payments Anywhere


People want a quick way to accept and make payments online. Having this ability, increases business performance and facilitates money handling for the user. Business Business owners no longer have to make big investments in payment terminals to accept credit card payments. They can just use their own Android phones to get down to business. Square. Pay Anywhere. Paypal.

Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof


Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO. This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. What’s at stake in this blogging contest? nice cash prize of $1,000!

Happy Birthday to the Measurement Queen

Waxing UnLyrical

It’s been quite a last few days, hasn’t it? . This past Wednesday evening, I was traveling home from a speaking engagement at the University of Nebraska – Lincoln when I was scrolling through my news alerts and found out that Steve Jobs had passed away (note: said scrolling was being done on my iPhone). They have literally changed my life. Katie Delahaye Paine. The first meeting.

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The Science and Results of Real-Time Content Optimization

Convince & Convert

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options. And approximately 35% of you came from a search engine. You know what drives magazine subscriptions? Newsstand sales. Readers don’t start loyal. Real-Time Content Optimization.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Search Engine Optimization: 7 Important Considerations for Link Building Strategies

Bill Hartzer

When it comes to search engine optimization , the bottom line is that link building is still important. The popularity of any web page is dependent on its reaction off-page. Simply putting it, your link popularity on the web can easily upgrade or degrade your popularity with the search engines, especially Google. To understand how this phenomena works, we must understand the concept of “link building”. In simple terms, it means the quality and number of links that are currently pointing towards your website. This whole structure is called “Link Building”. Understand the importance of headlines.

Facts to Meaning - The Marketing Why Question

Engaging Brand

Such an important question in both marketing and selling. Prospects collect facts through asking why.just like a child. Before turning from a prospect to a customer . The customer collects meaning from asking the adult. mention the growth from child to adult because it is a similar process. Once we have facts then it is the meaning those facts give us which become important.

4 Essentials to Consider Before Starting Your Next Blog


This guest post is by Nivin of So, you’ve decided to start a blog? By now I’m sure you would’ve noticed that every man, woman, and their dogs seems to have their very own blog.That leaves you with the unenviable task of answering the ultimate question for any blogger: Why should your audience care? How well you answer the question will be a strong determinant on how successful your blog turns out. And to help you do that, consider these four points carefully. What Do you want to say? People visit your blog because they have a need your blog satisfies.

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Indiscriminate Interconnectivity

Direct Marketing Observations

No man is an island entire of itself; every man. is a piece of the continent, a part of the main. In today’s “Uber” connected social world,  what makes things work  or why they work, is that we’re all now indiscriminately interconnected to each other. We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. It’s random, it’s purposeful, its meaningful and meaningless  sometimes. But it works just like it does in the ocean. You need us. networks digital connections Social Networks

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

A Dandelion Thought.

Diva Marketing Blog

a short post on a passing idea before the wind blows it away. One of my guilty pleasures is watching food TV shows a la the Food Network. I'm no chef but I do ? to cook and ? these these quasi reality shows. my secret dream is to be a judge on the Iron Chef. . Recently I was watching the new show Sweet Genius. One of the contestants added apples to his baked dish. So I got to thinking.

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The Way of the Web

I watched Senna tonight – the first DVD I’ve bought in a while, and certainly the first I can remember buying on release day for a long, long time. Watching the final seconds of onboard footage brought a lump to my throat, a feeling in the pit of my stomache and transported me back to being 17 and sat in the living room of the family house, watching the race live with my father.

Ready For Your Facebook Timeline?

Small Business Mavericks

According to John Jantsch , Facebook’s new Timeline will be rolled out to everyone on October 14 (but you can get yours early, he says). haven’t seen anything yet that says the official date is October 14, but I’ll take his word for it. The question I have for small business owners is, Are you ready? This could be the most important change to Facebook for small business owners since Fan Pages. In fact, you’ll have the option to exchange your fan page for a subscriber base. But should you do that? This photo can be anything as long as it is the right size.

Building an experience for your brand, a lesson from Disney

Jeff Esposito

This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on building an experience. Have you built an experience around your brand?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Cartoon of the day

Jeff Esposito

Cartoon of the Day BC Cartoon cavemen comic fleas