All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Here they are in a recap: Fail to understand your audience. Fail to use your imagination. Fail to track your marketing efforts. Fail to build relationships. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake. First on the list is the time-intensive nature of social media marketing. MORE >>

Understanding the Search Engine could be advantageous for you. Search Engine Optimization is the process of building your Blog / Site / Social Profile in a way such that the Search Engines can easily find them. This in turn will get them on higher ranks and thereby much easily and quickly available to humans. Since Search Engines have certain limitations. It is essential and advantageous for your to know these limitations. Search Engines programmes can read text not images, animations and forms. Hence what is behind these is left out. Similarly language matters. MORE >>

There’s a bit of a buzz going around on a few folks “unfollowing&# everyone on Twitter and starting over from scratch. lot of this chatter is negative – and it shouldn’t be. A touchy subject for some. Here’s my (video) take: Can't see the video in your RSS reader or email? Click Here! One of the folks that did this mass “unfollow&# is Michael Hyatt. He outlines his reasoning (pre-unfollow) and then his process (post-unfollow) which includes screenshots. Bottom-line : It’s not about you. Think Signal vs. Noise. Related articles. MORE >>

Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing. The rising attention for inbound marketing, basically and very simply put processes and tactics to “be found” among marketers has everything to do with the growing awareness that people are seeking [.]. MORE >>

It is strange how humans need a way of defining themselves. History has shown we have defined it by geography, nationality etc . The present shows a difference.the tangible ways of defining are disappearing and ideas, thoughts are arguably becoming the defining factor. But what strikes me is why? Why do we need to be defined by something else? . am me, with my values and my distinctive 'humanness". Yes, Yes, I need people and people need a community to thrive. I believe we define ourselves first and then look to see how we can bring value to people around us. How do you define yourself? MORE >>