Jason Yormark
JUNE 13, 2011
Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist. That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto. Oops. I immediately turned to the web to see what my options were.
yMarketingMatters
JUNE 13, 2011
For an SMB, creating good, valuable content takes a lot of sweat, right? I know. So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing.
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Waxing UnLyrical
JUNE 13, 2011
I attended the Nonprofit 2.0 conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston , Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all. Geoff wrote a post a few days ago on how the question of “ how do I use Facebook and Twitter &# was refreshingly absent, and that was absolutely true.
Socialized
JUNE 13, 2011
Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. A couple years ago I wrote a competitive response for internal use.
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Firebelly
JUNE 13, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. How To Use Facebook To Enchant Your Customers. By Guy Kawasaki There’s lots of good advice out there for running a good Facebook Page and how you can build a long-term community. I wanted to offer something a little bit different and look at those simple tips that you might often overlook, but are fundamental to running a good Facebook Page. 5 Keys to Motivating Your Employee Bloggers.
Kikolani
JUNE 13, 2011
Over the weekend, I found this video and thought it was a perfect fit for bloggers who need to keep the inspiration flowing for their writing. 29 WAYS TO STAY CREATIVE from TO-FU. I do everything in this list but drink coffee and sing in the shower. I sing in the car instead. My suggestion would be to print this out and put it near your computer, carry it around in your notebook, or add it to your computer’s wallpaper.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Incubator
JUNE 13, 2011
Springtime in Minnesota means fishing’s season opener (the lakes have finally thawed!) Every year, fishermen discuss new strategies for how they are going to catch more fish than last year (or than their buddy is going to catch). Complicated discussions relating to exactly where the fish are going to be are commonplace. This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to cat
Janet Fouts
JUNE 13, 2011
For the price of a grande extra-foam half-caf non-fat hazelnut latte you could change lives. Really. Five bucks can help the UNHCR support refugees around the world. You think they get lattes in a refugee camp? Nope, but there are places you could feed a person for a day or two on what you spend on designer coffee every morning. The Blue Key Community is a growing contingent of Americans to support over 6,000 UNHCR staffers working with refugees around the world to find them shelter, food and th
Idaconcpts
JUNE 13, 2011
Here’s another great ?independent report from Joe Stanhope from Forrester Research. Do siloed measurement channels, disjointed customer experiences, and flawed attribution still remain problems in your organization today? If so, it’s likely that you do not have a comprehensive platform for managing, measuring, and optimizing data and content across channels.
Convince & Convert
JUNE 13, 2011
Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It&# Rules for Reaching Diverse Customers (amazon link), written by my friend Kelly McDonald. Bursting with fascinating anecdotes, sound advice, and interesting facts about how different populations think, feel, shop and share this is a book that will benefit every marketer in some way.
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Ari Herzog
JUNE 13, 2011
There are many reasons why I follow people on Twitter. I constantly refine who I follow to achieve the right mix of people who tweet about communications, government, and media. For three years and counting, I continue to emulate Angela Maiers’ Twitter engagement formula and her 70-20-10 rule: Share Resources (70) – Successful learning in the 21st Century is not what you know, but what you can share, so 70% of my Twittertime is spent sharing others voices, opinions, and tools.
Bill Hartzer
JUNE 13, 2011
3M Corporation has filed a trademark infringement and anti-cybersquatting lawsuit over domain names that appear to be similar or confusingly similar to their own trademark. Case Number: 1:2011cv00627. Filed: June 10, 2011. Court: Virginia Eastern District Court. Office: Alexandria Office. Presiding Judge: District Judge T. S. Ellis III. Referring Judge: Magistrate Judge John F.
Myrland Marketing
JUNE 13, 2011
Follow @NancyMyrland The last time you and I met, we talked about Part One of 2 Truths About Social Media. If you haven’t read it, I invite you to do so. Of course, there are more than 2 important points about Social Media, but we’ll deal with 2 of the most important in this series. [.].
Viper Chill
JUNE 13, 2011
I’ll be deleting this post in a day or two as I just want to make a quick announcement. There are over 1,000 customers now for Cloud Blogging and Cloud Living combined which – besides being awesome – is a huge challenge as a one man operation when it comes to offering support. I literally reply to hundreds of emails every week, as do the two people who are helping me with support, but we simply can’t keep going at the rate we are much longer.
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Myrland Marketing
JUNE 13, 2011
Follow @NancyMyrland Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization. The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter. One of the questions that came up during the hour-long discussion had to do with where Social Media [.].
Proactive Report
JUNE 13, 2011
47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. (Source Regus survey via The Street). China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. 35% a year earlier) use social media to gain customers, the report says, implying there is much room for growth.
Diva Marketing Blog
JUNE 13, 2011
At its heart Diva Marketing is about stepping through the mirror to a different way of marketing. participating in conversations in social forums like blogs, Facebook, Twitter, etc. . Many of the posts reflect lessons I learned along the way, so you can avoid stubbing your toe or stumbling on a concept. With that in mind, here is one more. . A few weeks ago I was approached by Mr.
Jeff Esposito
JUNE 13, 2011
This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against.
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ProBlogger
JUNE 13, 2011
This guest post is by Matthew Setter of Malt Blue. Recently I read a post by Jeff Goins on ProBlogger, called Finding Your Blog’s Unique Voice , which talked about having a distinct voice for your blog. Something that is uniquely you , original , and distinct. That post resonated loudly with me, because for some time I’ve been working to achieve that on my blog.
The Way of the Web
JUNE 13, 2011
I’ve been offering SEO as a service to a growing number of clients for a while as both a standalone product, and also as part of everything I do in terms of content marketing and social media. Jumping into blogger outreach, social networking or blogging without a strategy which includes targetting relevant keywords and encouraging inbound links wastes quite a lot of the potential benefits and misses out on the chance for content, social media and SEO to amplify each other.
ProBlogger
JUNE 13, 2011
This guest post is by Chris Martucci of WhatBlag.com. For those of you who work from home, lethargy can be your greatest adversary. It’s not always easy to get your head in the game when you’re sitting on your couch in your tighty-whities eating a bowl of Fruity Pebbles. But don’t be so quick to blame the Fruity Pebbles—Fruity Pebbles are delicious.
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