Mon.Jun 13, 2011

Trending Sources

PR Firms Botch 95% of Social Media Campaigns?

Spin Sucks

I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. I did read Crush It , but it was really difficult for me to get through because the writing is so poor. In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked again. That’s quite the statement!

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist. That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto. Oops. First step is to find a passport agency that you can get to.

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What does a latte have to do with a blue key?

Janet Fouts

For the price of a grande extra-foam half-caf non-fat hazelnut latte you could change lives. Really. Five bucks can help the UNHCR support refugees around the world. You think they get lattes in a refugee camp? Nope, but there are places you could feed a person for a day or two on what you spend on designer coffee every morning. Quick Facts:43.3 million forcibly displaced people worldwide.

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Make Your Online Content Sharable! Best Plugins & Widgets (Free)


For an SMB, creating good, valuable content takes a lot of sweat, right? I know. So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing. Sharing Content Social Media Marketing Tips Blogging Facebook Facebook sharing marketing for small business share buttons social media Social Media Management Tools Social Media Sharing Plugins Social Media Sharing Widgets Social Share Buttons Twitter

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Every word matters


Every word matters. Whether you're writing to persuade, to inform, or entertain, nearly every word choice affects the meaning of your message. This is especially important in today's foreshortened communications environments like Twitter, Web banners, SMS, and advertising taglines. A couple years ago I wrote a competitive response for internal use

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Insurance, intellectual property, and more social media concerns


We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET. Insurance, intellectual property, and more social media concerns. Being responsible for social media at your association means knowing how to protect your association from big trouble in the future. Earn the trust of your colleagues by being smart about risk. Content will include a 20 minute video and peer-to-peer chat, followed by live Q&A with Leslie and the SocialFish.

Influencer Marketing: Facts and Miscomprehensions


The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.]. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketing

Revisiting The Online Marketing Suite


Here’s another great ?independent independent report from Joe Stanhope from Forrester Research. Do siloed measurement channels, disjointed customer experiences, and flawed attribution still remain problems in your organization today? If so, it’s likely that you do not have a comprehensive platform for managing, measuring, and optimizing data and content across channels.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why Every Marketer Should Run a P&L

Geoff Livingston

Image by MoneyBlogNewz. A profit and loss center (P&L) is the heart of business. Based on many online comments from communicators and marketers about the way businesses should work, it is clear they have never run a P&L. And until you run one, you really don’t comprehend the totality of a business. Let’s not confuse a P&L with a consultancy, either. Marketers love stars.

For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

Springtime in Minnesota means fishing’s season opener (the lakes have finally thawed!) Every year, fishermen discuss new strategies for how they are going to catch more fish than last year (or than their buddy is going to catch). Complicated discussions relating to exactly where the fish are going to be are commonplace. Edelman (Principal, McKinsey & Company ).


Myrland Marketing

Follow @NancyMyrland The last time you and I met, we talked about Part One of 2 Truths About Social Media. If you haven’t read it, I invite you to do so. Of course, there are more than 2 important points about Social Media, but we’ll deal with 2 of the most important in this series. [.]. Networking Social Media Uncategorized Akina Be Patient Consulting Deb Knupp Digital Marketing Integrated Marketing Law Firm Marketing Legal Marketing Marketing Marketing and Advertising Professional Service Marketing Steps to Social Media Success

Nonprofits, Tell Your Stories: Rob Wu of CauseVox

Waxing UnLyrical

I attended the Nonprofit 2.0 conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston , Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all. Thank heaven we’ve moved beyond that. In particular, he said: Tell your stories.

A World Gone Social

Learn how companies must adapt to survive.

How to Market to People Not Like You

Convince & Convert

Sometimes business success isn’t about changing the message, but rather changing the market. That’s the premise of the new book How to Market to People Not Like You: “Know It or Blow It&# Rules for Reaching Diverse Customers (amazon link), written by my friend Kelly McDonald. The discussion around corporate culture and its importance in market expansion was especially relevant.


Myrland Marketing

Follow @NancyMyrland Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization. The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter. One of the questions that came up during the hour-long discussion had to do with where Social Media [.]. Marketing Strategy Social Media Uncategorized Arment Dietrich Baker & Daniels Gini Dietrich Legal Marketing Marketing Public relations Social media marketing Time Warner Twitter Who's In Charge

Social Media Stats for the C-Suite

Proactive Report

47% of firms surveyed globally use social media to find new business, an increase of 7% from last year. Source Regus survey via The Street). China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are the Netherlands and Mexico. 43% of U.S. firms (vs. Follow me on Twitter.

Announcement: The Most Requested ViperChill Feature Yet

Viper Chill

I’ll be deleting this post in a day or two as I just want to make a quick announcement. There are over 1,000 customers now for Cloud Blogging and Cloud Living combined which – besides being awesome – is a huge challenge as a one man operation when it comes to offering support. Even if you don’t own one of my products, you’re more than welcome to join. Thank you!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Blogging at Home? Fight Lethargy With a Solid Morning Routine


This guest post is by Chris Martucci of For those of you who work from home, lethargy can be your greatest adversary. It’s not always easy to get your head in the game when you’re sitting on your couch in your tighty-whities eating a bowl of Fruity Pebbles. But don’t be so quick to blame the Fruity Pebbles—Fruity Pebbles are delicious. Get a routine. Brew my morning coffee.

A Step Through The Looking Glass

Diva Marketing Blog

At its heart Diva Marketing is about stepping through the mirror to a different way of marketing. participating in conversations in social forums like blogs, Facebook, Twitter, etc. . Many of the posts reflect lessons I learned along the way, so you can avoid stubbing your toe or stumbling on a concept. With that in mind, here is one more. . MSN's Business on Main. made sense to me.

3M Files Trademark and Anti-Cybersquatting Lawsuit Over Domain Names

Bill Hartzer

3M Corporation has filed a trademark infringement and anti-cybersquatting lawsuit over domain names that appear to be similar or confusingly similar to their own trademark. Case Number: 1:2011cv00627. Filed: June 10, 2011. Court: Virginia Eastern District Court. Office: Alexandria Office. Presiding Judge: District Judge T. Ellis III. Referring Judge: Magistrate Judge John F. Anderson. Doe Number 1.

Stop Looking for Your Blog’s Voice


This guest post is by Matthew Setter of Malt Blue. Recently I read a post by Jeff Goins on ProBlogger, called Finding Your Blog’s Unique Voice , which talked about having a distinct voice for your blog. Something that is uniquely you , original , and distinct. That post resonated loudly with me, because for some time I’ve been working to achieve that on my blog. I’ve been forever reviewing the tag line, writing style, and writing frequency in a continuous attempt to get the right voice and sound for it. Nobody wants to be a “me too” kind of blog. Wouldn’t you agree?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Measuring your social output

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. So where do you start? For that question, articulate what you want to accomplish. Audience. Engagement. Quality assurance. Subscriptions. Sales.

Why the world needs your passion

Engaging Brand

Social media allows you to communicate on a one to one basis. Communication sounds so easy yet there are two aspects which I believe brands - both personal and consumer need to think about. You don't know what you have communicated until people explain what they understand by it - social media allows you to check that understanding. For me this can be as important internally as externally - in the past the only way you found out what people had thought had been said in meetings was in the pub on a Friday night!! Now you can have that dialogue to explore together the meaning.

SEO – Always worth revisiting the basics…

The Way of the Web

I’ve been offering SEO as a service to a growing number of clients for a while as both a standalone product, and also as part of everything I do in terms of content marketing and social media. Jumping into blogger outreach, social networking or blogging without a strategy which includes targetting relevant keywords and encouraging inbound links wastes quite a lot of the potential benefits and misses out on the chance for content, social media and SEO to amplify each other. The other stand-out was the analysis of an example site. In this case, one of mine!

Cartoon of the day

Jeff Esposito

Cartoon of the Day Big cat Bound and Gagged Cartoon


8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

96 People I Follow on Twitter Today

Ari Herzog

There are many reasons why I follow people on Twitter. I constantly refine who I follow to achieve the right mix of people who tweet about communications, government, and media. Collaborations (20) – 20% of my Tweets are directly responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues. Here are the faces and other avatars of 96 I follow today. Media Twitter

Are You Experiencing Information Overload?

Small Business Mavericks

Are you a small business owner trying to navigate the crazy World Wide Web and leverage it for your business, but you’re finding that there’s just too much information to sift through? Welcome to the club. It seems that there is a lot of information about online marketing for small businesses and it’s difficult to know just where to begin. Here’s the first rule: Don’t try to take it all in at once. You can’t possibly digest it all overnight. Instead of trying to learn everything there is to know, focus instead on one area of Internet marketing at a time.