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SPIN SUCKS JUNE 13, 2011 PR Firms Botch 95% of Social Media Campaigns? I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. did read Crush It , but it was really difficult for me to get through because the writing is so poor. In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked again. That’s quite the statement! | PUSHING SOCIAL JUNE 13, 2011 How to Grow Your Twitter Audience with Smarter Questions I guess we are all finding out that building your Twitter audience and influence isn’t as simple as writing and retweeting kick-ass blog posts. If “great content was really the only answer, then millions of smiling tweeters would be publishing books and bragging about their Klout scores. The good news is that the web is littered with strategies for growing your Twitter audience. | CONVERSIONATION JUNE 13, 2011 Influencer Marketing: Facts and Miscomprehensions The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.]. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketing | SIMON MAINWARING JUNE 13, 2011 TEDxSF: From Me First to We First Living I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ ’ I wanted to post it with you in the hope that you would share it with your community to help get the We First message out there. Design and animation was by Troika ( [link] ). Original music and sound design was by Machine Head ( [link] ). | | | | | | | | | -
JASON YORMARK | MONDAY, JUNE 13, 2011 9 Steps To A Same Day Passport Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog. Especially when the information doesn’t quite exist. That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto. immediately turned to the web to see what my options were. I learned that the birth certificate & drivers license wouldn’t get it done so I either had to find a way to get a replacement passport or no trip for me. You can access them here. Good luck! MORE >> -
YMARKETINGMATTERS | MONDAY, JUNE 13, 2011 Make Your Online Content Sharable! Best Plugins & Widgets (Free) For an SMB, creating good, valuable content takes a lot of sweat, right? So making this content SHARABLE is a must! am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing. Sharing Content Social Media Marketing Tips Blogging Facebook Facebook sharing marketing for small business share buttons social media Social Media Management Tools Social Media Sharing Plugins Social Media Sharing Widgets Social Share Buttons Twitter MORE >> -
JOEY STRAWN | MONDAY, JUNE 13, 2011 Who Cares About Gamification? Tweet. lot of buzzwords get tossed around the Internet nowadays: engagement, community, viral, crowdsourcing, leveraging, optimization, synergy…should I keep going? Recently for me, Gamification has snuck into that list and the more and more I study, apply and research it, the more and more it shows up. It’s kind of like when you meet a person who works in your building you’ve never met before and then you see them everywhere or like the first time you notice a car model and then it’s the only one you notice for a few weeks. Experience Economy. Joseph Pine. So what? MORE >> -
JEFF KORHAN | MONDAY, JUNE 13, 2011 Why Groupon is a Bad for Small Business Groupon is like Super Bowl advertising. It definitely creates awareness, but it does so at a price – one with consequences that should be carefully considered. Much has been written about the direct costs of running a Groupon campaign. However, it’s the the side effects that bother me. And they extend long after that Groupon has expired. You can easily examine them by putting on your traditional marketing hat – the one you used to build your business and sustain the customer base you enjoy today. It Sends the Wrong Message. It’s a risk. It Attracts the Wrong Customers. MORE >> -
KIKOLANI | MONDAY, JUNE 13, 2011 29 Ways to Stay Creative Over the weekend, I found this video and thought it was a perfect fit for bloggers who need to keep the inspiration flowing for their writing. 29 WAYS TO STAY CREATIVE from TO-FU. do everything in this list but drink coffee and sing in the shower. sing in the car instead. My suggestion would be to print this out and put it near your computer, carry it around in your notebook, or add it to your computer’s wallpaper. Then, when you feel that bug of writer’s block , you can refer to this for some creative refreshment. Credits to Life on Michigan Ave for the inspiration. Related Posts. MORE >> -
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