Sprout Social

JULY 1, 2021

Mid-page, the company inserted a free eBook on a very relevant topic for their target audience. The ebook demonstrates the company’s knowledge about the subject and hopefully reinforces that idea in the buyer’s mind. Are webinars gaining more attention than expected? Optimize your website & pages.

B2B 124

B2B SEO Travel Hubspot 124

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. 4% say their lead-generation programs as not effective at all. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. We frequently run these types of webinars at Sprout.

Strategy 82

Strategy Marketing Report Resources 82

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

ProBlogger

FEBRUARY 15, 2012

Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. For example: a white paper on why native plants should be encouraged into any garden. an ebook about how changes in financial legislation will affect home owners. writing regular books or ebooks.

eBook 43

eBook Blogger Training Industry 43

ProBlogger

MARCH 1, 2017

Free eBook or eCourse. That’s why so many users are willing to opt in to an email list in return for a complimentary eBook or eCourse that teaches them something of value. Host a Webinar . One way to collect leads and drive value is by hosting occasional webinars. Today’s internet users want to see more engagement.

Real Estate 20

Real Estate eBook Hosting Discount 20

Webbiquity SMM

SEPTEMBER 4, 2012

After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. . ” eBooks and white papers are complementary.

B2B 185

B2B Social Media Review eBook 185

Rebekah Radice

JANUARY 9, 2017

White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. My process for webinars is similar to presentations. ( My process for webinars is similar to presentations. (

Template 131

Template Templates Social Media Strategy 131

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere.

Tips 98

Tips Content HootSuite UGC 98

Writtent Blog

NOVEMBER 26, 2023

Balance short-term goals (such as 2-3 blog posts per week) with mid-term (like 1 webinar every month) and long-term goals (such as creating a video training series or an ebook). And your goals need to match what you can realistically manage. What events can your content work with?

How To 98

How To Press Release Template Templates 98

ProBlogger

MAY 3, 2013

A report, mini ebook, white paper or a short webinar works well. Grab her free ebook ‘9 New Rules of Blogging – Grow Your Business with Little Traffic, No Connections & Limited Hours. . Teach people to do one thing and do it really well. Lack of self promotion. There is a good chance you’ll hear back.

How To 55

How To Blogger Tag Cloud eBook 55

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Rebekah Radice

JANUARY 9, 2017

White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. My process for webinars is similar to presentations. ( My process for webinars is similar to presentations. (

Template 60

Template Templates Social Media Strategy 60

Writtent Blog

DECEMBER 18, 2023

Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up. Because the same thing over and over is boring. Plan your content in advance. Tell your audience what to do next.

Tips 98

Tips Content Press Release Marketing 98

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. eBooks / digital magazines. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Amplification (done well) is like singing that song into a microphone. On American Idol.

B2B 190

B2B Social Media Alltop Marketing 190

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Common ones include: Blogs. Case studies.

Content 234

Content Marketing Reputation Case Study 234

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers. Brand videos.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Next, brainstorm your content topics based on the research above. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts. Case studies. Special Reports. Workbooks / Downloads. Podcast interviews. Checklists / How-to’s. Video guides and tutorials.

Social Media 111

Social Media Strategy Brands How To 111

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. Here are all our webinars.

Marketing 60

Marketing Content eBook Joomla 60

agora pulse

MAY 26, 2020

Events and webinars. But when your company publishes high-level content like ebooks (there’s an example!) or white papers, you’ll want to use them for lead generation. When you send prospects to the right landing page, you can prompt them to sign up and get started right away. Gated content. This one doesn’t!)

Social Media 150

Social Media How To Discount Campaign 150

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130

Strategy Content How To Survey 130

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. A three minute video based on an eBook may work well for YouTube, but is likely too long for Twitter. Turn a webinar into a video.

Social Media 142

Social Media Content Report WordPress 142

Your Escape From 9 to 5

JULY 8, 2022

Selling your knowledge with an ebook Providing a monthly subscription service to access resources and premium content Selling online courses Selling consulting, speaking and advisory services Earning money through joint ventures and collaboration. Do they print off an ebook and put it on his desk? It can start with a short ebook.

eBook 52

eBook How To Smart Phone Engineering 52

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

JULY 30, 2018

White papers. It’s not enough to randomly share content and hope it produces results. You need to share the type of content that converts lookie-loo’s into customers. The content formats that convert include: Blog posts. Case studies. Checklists. Video guides. Choose ONE, implement, and test. How does your audience respond?

Social Media 121

Social Media Startup How To Case Study 121

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Next, brainstorm your content topics based on the research above. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts. Case studies. Special Reports. Workbooks / Downloads. Podcast interviews. Checklists / How-to’s. Video guides and tutorials.

Social Media 60

Social Media Strategy Brands How To 60

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. If you don't understand a little bit about them, you may miss the opportunity to connect with them. Based on previous interactions, what kind of content do they like?

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 22, 2015

And if you want to learn how to not only find influencers, but convince them to help you, I encourage you to sign up for this webinar right now: [link] ). However, if your company needs to promote something (maybe a white paper, ebook, webinar, infographic, video series?)

Social Media 60

Social Media Campaign eBook Team 60

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

MAY 4, 2017

White papers. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Use the graphic below to guide you through the brainstorming process. click here to open and download full size).

Social Media 154

Social Media Engagement Meme Buy 154

ProBlogger

APRIL 30, 2012

white papers. research reports (white papers). ten blog posts >> ebook >> podcast >> microsite. images in blog post >> Pinterest >> ebook >> slideshow >> photography site (e.g. Below are 19 popular forms of content: articles. social media updates.

Content 46

Content eBook Travel Case Study 46

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Things like, “eBooks don’t work for us. That means new media (like Prezi instead of PowerPoint), new formats (like scrolling sites, mobile apps and purpose-built Slideshares) and new styles (attitude-filled rants instead of bland white papers).

Strategy 150

Strategy BuzzStream Content Brands 150

Rebekah Radice

MAY 24, 2017

White papers. Examples of these would be your blog posts, infographics, ebooks, tutorials, videos, etc. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics.

Social Media 148

Social Media How To Analytics Types 148

Rebekah Radice

MAY 4, 2017

White papers. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Use the graphic below to guide you through the brainstorming process. click here to open and download full size).

Social Media 60

Social Media Engagement Meme Buy 60