Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. eBooks / digital magazines. ROI / TCO calculators. . ROI / TCO calculators. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Presentations. Blog posts. Checklists.

B2B 190

B2B Social Media Alltop Marketing 190

Waxing UnLyrical

OCTOBER 7, 2019

White papers. There are phenomenal ROIs of content marketing. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Common ones include: Blogs. Case studies. Infographics. Generators/Calculators. Assessments. Is content marketing important? Benefits of content marketing.

Content 234

Content Marketing Reputation Case Study 234

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Furthermore the ROI of twitter is no where near as high as the ROI of a traditional advertising campaign.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. How do you measure the ROI of your big content initiatives? Follow him on Twitter and Google+.

Strategy 152

Strategy BuzzStream Content Brands 152

Hootsuite

JULY 24, 2019

A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. Incorporating the dynamic creative lead to a 39% increase in reach, 51% increase in conversion rate ad 96% increase in ROI. What’s great about this ad.

Examples 112

Examples Campaign Facebook UGC 112

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. Experts remain divided on the issue of whether or not organic social media ROI can and should be measured.

B2B 100

B2B Social Media Strategy Marketing 100

Writtent Blog

MAY 23, 2013

While the firm pumps out weekly blog posts, for example, you can devote the time you would have spent writing blogs on bigger projects like ebooks or white papers. Hiring an outside writing firm also saves you time by allowing you to complete multiple projects at the same time. Other Advantages of Outsourcing Content Creation.

Content 111

Content Project Reputation Types 111

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures).

Content 137

Content Marketing Consultant Study 137

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. deliver poor ROIs for content advertising. Photo Credit: Gorilla Suit.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Rebekah Radice

MAY 24, 2017

White papers. Examples of these would be your blog posts, infographics, ebooks, tutorials, videos, etc. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Video tutorials.

Social Media 148

Social Media How To Analytics Types 148

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” While estimates can vary, at least 30% of the population absorb information best when it’s illustrated, filmed, or drawn.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

FEBRUARY 26, 2019

The majority of all businesses report that social media and email marketing have the highest ROI. Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Which Channels Produce the Highest ROI. as they grow. Quibbles.

Strategy 161

Strategy ROI SEO B2B 161

Rebekah Radice

MAY 24, 2017

White papers. Examples of these would be your blog posts, infographics, ebooks, tutorials, videos, etc. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Video tutorials.

Social Media 60

Social Media How To Analytics Types 60

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. No surprise, these posts get great exposure–everyone is sharing them like crazy with their network because they are involved! Oh, and it's substantially less work on my end, with a more marketable finished product.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Webbiquity SMM

NOVEMBER 12, 2013

But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Nearly three-quarters of b2b marketers say they can’t measure the ROI of social media at, or can measure it only some of the time. And yet—there were 5.3 iMedia Connection ). BizReport ).

Statistics 226

Statistics Social Media B2B Journal 226

Viper Chill

APRIL 19, 2010

When most people think about launching a product from their blog they automatically think about creating an eBook. eBooks are great in many ways, with two of the main ones being that you can duplicate them freely as they’re just digital files, and buyers can receive them instantly. They’re also very easy to create.

Adsense 77

Adsense How To Sites Forums 77

Sprout Social

AUGUST 4, 2021

Last year, the average ROI of email marketing was $36 for every $1 spent. It has the highest conversion rate of all marketing channels, and it delivers the best ROI. Ask website visitors to subscribe in exchange for a newsletter, tips, eBook, white paper, checklist or any other valuable resource.

Campaign 98

Campaign Marketing Discount How To 98

Webbiquity SMM

APRIL 8, 2014

Writing that “the Facebook Conversion Tracking feature is a way for marketers to measure the return on investment (ROI) of their Facebook ads,” Amanda DiSilvestro (again) provides a concise, three-step process for setting up and using this capability. How to Setup Facebook Conversion Tracking and Why It Matters by SteamFeed.

Facebook 223

Facebook Marketing B2B Advertising 223

Convince & Convert

FEBRUARY 26, 2016

A single white paper or ebook can bring you more natural backlinks than any of the generic 500–1000 words post that can entertain your audience only for a limited period of time. From classic how-to posts to infographics and ebooks, you should consider producing everything you can and promote accordingly.

SEO 60

SEO Research Industry Influencer 60