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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Publishing whitepapers/ebooks? Total amount of content: If they have a blog, see how many posts have they published. Publishing frequency: Are they publishing new content weekly, monthly or less often? Are they running paid social ads or posting organic social content? Creating engaging videos?

Analysis 105
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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

eBook, audiobook, DVD, large print pic.twitter.com/ENDwxY9bjv. Even teams with a more structured publishing calendar and workflow can experiment with ways to bring subject matter experts into the content creation process, or identify a timely trend to inspire new posts. — Orkney Library (@OrkneyLibrary) July 16, 2021.

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12 Ways to Leverage Holiday Email Greetings for B2B Sales [ w/Examples]

Oktopost

The reasons are simple: businesses are looking to spend what remains of their annual budget, and are starting to plan out their corporate purchases for the upcoming year. This includes lead capturing tools, email analytics integration, and an up-to-date email database along with the publishing and tracking services you will need to use.

B2B 125
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Introducing Stephen Tiano: Monday Muse #2

Ari Herzog

I started working in publishing as a copy editor and proofreader, though mostly the latter, at a small legal publisher. I blog to present my “take” on book design , what I do and how I approach such work, and hopefully to give those interested in publishing books reason to consider my services.

Project 133
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How to Create a Content Strategy in 6 Easy Steps

Rebekah Radice

This may be blog posts, training guides, case studies, interview, ebooks, etc. Upcoming Events. Upcoming promotion. Content marketing is so much more than just publishing engaging content your audience will love. Find content that was relevant before and is still relevant today. This can be a: A product launch.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Exhibiting at an upcoming trade show? Here are 20 ideas.

ROI 191
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9 Creepily Effective Content Marketing Tricks for Halloween 2013

Writtent Blog

By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. Here are some creepy, crawly, and sure-fire ways to target your upcoming content to one of the most beloved holidays: 1. If it isn’t an official marketing term, it definitely should be.

Content 109