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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content.

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

How to Use Ebooks Strategically and Reach Your Content Marketing Goals – Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals. Then, read on for inspiration and ideas directly from a few accomplished ebook authors. Blogging / Content.

Mashup 130
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Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals

Kikolani

100 Questions to Help You Write, Publish, and Sell Your Ebook – If you want to write an ebook but are having difficulty getting started, these 100 questions will give you the jump start that you need. Here are my thoughts on a 21 bloggers who are taking action! Google stuff.

Mashup 146
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10 Ways to Achieve Agile Content Marketing: Content Reuse

Writtent Blog

If you’re already struggling to produce blogs, eBooks, whitepapers, and social media posts, the thought of increasing volume can be downright unappealing. Instead of blocking out an entire day to hammer out your brand’s next eBook, you should allow your content assets to naturally “build up.” Pull From Longer Assets. Repurpose Content.

Content 90
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Creating a marketing strategy

Koka Sexton

Then you have PR which is: media event outreach contributing articles on other websites press releases. So emails, blog posts, case studies, landing pages, papers and ebooks are all part of the content marketers role. Think like a publisher. You are now Publishers. Your website.

Strategy 103
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11 Reasons Why Prospects Don’t Convert Into Customers

Convince & Convert

If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Publishing a brochure won’t be enough. Even links to social media will serve this cause. A one-way web.

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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative.