Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY. Image: Pixabay , CC0 1.0

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

SEPTEMBER 4, 2012

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). ” eBooks and white papers are complementary. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MAY 12, 2016

For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar. Get our Definitive email newsletter. Based on analyzing all of the life cycle information, you should be able to determine what type of informative, free content will help them become more educated.

Tips 60

Tips Survey Hosting Metrics 60

Writtent Blog

NOVEMBER 26, 2023

Balance short-term goals (such as 2-3 blog posts per week) with mid-term (like 1 webinar every month) and long-term goals (such as creating a video training series or an ebook). Use your editorial calendar to organize press releases, social media updates, guest blog posts, downloadable content, email campaigns, e-newsletters, and more.

How To 98

How To Press Release Template Templates 98

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You can turn a blog post into a video, a podcast into a blog post, or a social media post into an email newsletter. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. eBooks / digital magazines. Newsletters. Case studies. Presentations. Product data sheets / brochures. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Online tools / apps. Microsites.

B2B 190

B2B Social Media Alltop Marketing 190

Writtent Blog

DECEMBER 18, 2023

Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98

Tips Content Press Release Marketing 98

agora pulse

MAY 26, 2020

But when your company publishes high-level content like ebooks (there’s an example!) or white papers, you’ll want to use them for lead generation. Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most. Gated content.

Social Media 150

Social Media How To Discount Campaign 150

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Consequently, I have two recommendations.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JANUARY 29, 2016

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. But the more general content on your blog and in ebooks and white papers are the things that form the bonds of the relationship.

Content 60

Content Research Education Study 60

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. So what you see is, okay, here are all our ebooks.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. You can repurpose it. Source: Scoop.It.

Influencer 109

Influencer Social Media Conversation Case Study 109

ProBlogger

JULY 15, 2021

Last week I talked about newsletters, and what you can do to increase your email list subscriptions. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. You could offer the first chapter of your eBook. How to deliver your opt-in.

Sample 47

Sample Samples eBook Newsletter 47

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

MARCH 29, 2016

Also add these links to employee email signatures, in marketing emails and newsletters, and on digital product collateral. One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. You can repurpose it. Source: Scoop.It.

Influencer 60

Influencer Social Media Conversation Case Study 60

ProBlogger

JULY 15, 2021

Last week I talked about newsletters, and what you can do to increase your email list subscriptions. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. You could offer the first chapter of your eBook. How to deliver your opt-in.

Sample 26

Sample Samples eBook Newsletter 26

ProBlogger

JULY 15, 2021

Last week I talked about newsletters, and what you can do to increase your email list subscriptions. The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. You could offer the first chapter of your eBook. How to deliver your opt-in.

Sample 26

Sample Samples eBook Newsletter 26

Writtent Blog

MAY 23, 2013

By outsourcing your blog posts, articles, newsletters , and other content projects, you can be more flexible with your budget and your content marketing calendar. While the firm pumps out weekly blog posts, for example, you can devote the time you would have spent writing blogs on bigger projects like ebooks or white papers.

Content 111

Content Project Reputation Types 111

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. He has a free email newsletter and a series of free tools like ROI calculators that he uses to build his distribution list (subscribers number well into the six figures).

Content 135

Content Marketing Consultant Study 135

Convince & Convert

JUNE 12, 2013

You’ll also want to email a link to your list (sometimes in a larger newsletter). That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

The Realtime Report

JUNE 6, 2019

Content for Your Newsletter. If you publish an email newsletter, repurpose your existing content in those newsletters. Create an eBook or White Paper. You could also use an ebook as a cross-promotional tool to reach new audiences.

Content 148

Content eBook Engineering Newsletter 148

Webbiquity SMM

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. BizReport ). Yet less half utilize webcasts and just 20% create e-books.

Statistics 226

Statistics Social Media B2B Journal 226

The Realtime Report

JUNE 10, 2019

Content for Your Newsletter. If you publish an email newsletter, repurpose your existing content in those newsletters. Create an eBook or White Paper. You could also use an ebook as a cross-promotional tool to reach new audiences.

Content 107

Content eBook Engineering Newsletter 107

agora pulse

AUGUST 19, 2020

The definition of content curation is the process of gathering existing information like blogs, social media posts, or, ebooks written by other people or brands and sharing it with your brand’s followers. If you are creating content like an ebook or whitepaper as a lead magnet for your landing page, your content needs to be original.

Curation 130

Curation Content Curata Flipboard 130

Sprout Social

AUGUST 4, 2021

For example, automatically send a welcome email as soon as a contact signs up to your newsletter. Newsletters. Newsletters are one of the most popular types of email campaigns. Ask website visitors to subscribe in exchange for a newsletter, tips, eBook, white paper, checklist or any other valuable resource.

Campaign 98

Campaign Marketing Discount How To 98

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You got it, you got it.

Campaign 60

Campaign Groups Groups Analytics 60

Convince & Convert

FEBRUARY 26, 2016

A single white paper or ebook can bring you more natural backlinks than any of the generic 500–1000 words post that can entertain your audience only for a limited period of time. From classic how-to posts to infographics and ebooks, you should consider producing everything you can and promote accordingly.

SEO 60

SEO Research Industry Influencer 60

Writtent Blog

FEBRUARY 20, 2014

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Upload an visual-heavy eBook or create a storyboard – the sky is your limit. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104