Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it.

Picasa 177

Picasa Content Vimeo Tourism 177

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

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Influencer Products Marketing How To 195

Writtent Blog

OCTOBER 24, 2013

When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers. Anatomy of the Marketing Funnel. White papers.

Content 68

Content Discount eBook FAQ 68

Bill Hartzer

MARCH 5, 2013

You have even tried just about every internet marketing “fad” that seem to pop up over and over again. I’ve written an extensive white paper telling you all of the steps you need to take to make money or “monetize” your social media presence online. The more influential you are, the more money you can make.

Influencer 146

Influencer Social Media Domain Name Klout 146

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Despite this negative online experience where I was unable to find a statistic, I learned something new about content marketing: the value of well-cited data online.

Statistics 132

Statistics Content Hubspot Marketing 132

Convince & Convert

AUGUST 21, 2015

If marketing and sales departments want to get firing on all cylinders, they need to work together. The sales department is one of the best resources for the marketing team to create and visualize new ideas ! The marketing manager and sales manager should be meeting together anyway, but if you’re not, start doing it.

Collaboration 60

Collaboration Content Marketing Issues 60

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

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Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

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Types Content Case Study Press Release 255

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

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ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. They’re going to look for one in their industry or market such as “Houston restaurant PR agency.”

B2B 124

B2B SEO Travel Hubspot 124

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

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List Organization Tips Newsletter 257

Writtent Blog

MAY 24, 2013

Hope you’re having a great marketing time this week. Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips. Therefore, you either survive the competition or not.

Content 71

Content Marketing Loyalty eBook 71

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. Show Your Product Market Fit. For instance, webinars or eBooks that specifically talk about how your product works.

Strategy 82

Strategy Marketing Report Resources 82

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

List 217

List Organization Tips Newsletter 217

Buffer Social

MAY 1, 2017

That’s where VP of Marketing at DigitalMarketer , Molly Pittman , comes in clutch. A huge thank you to Molly for packing this episode full of inspiration and actionable takeaways for social media managers and marketers looking to create the perfect Facebook ad. We’d like to think so! One that really knows their stuff.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Email this to a friend?

B2B 252

B2B eBook Marketing Aggregator 252

ProBlogger

OCTOBER 25, 2010

In one corner of the ring, we have me, a new online marketer who has bought into the content marketing philosophy of trust. I keep reading advice from people like the Web Marketing Ninja who, in this recent post , applies the traditional marketing principle of urgency. I hope I can go the distance!

eBook 38

eBook Marketing Price Authentication 38

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

ProBlogger

FEBRUARY 15, 2012

Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. For example: a white paper on why native plants should be encouraged into any garden. an ebook about how changes in financial legislation will affect home owners. writing regular books or ebooks.

eBook 43

eBook Blogger Training Industry 43

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business.

Mashup 113

Mashup Resources RSS SEO 113

Writtent Blog

FEBRUARY 27, 2014

Stories are how smart marketers win their customers’ hearts. Clearly, stories are powerful tools for content marketers. Strong characters are crucial to content marketers’ storytelling because they are the connection between storyteller and audience. As marketing collateral, it’s easy for these to be bland and boring.

How To 89

How To Case Study Wikimedia Buy 89

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MAY 12, 2016

The webinar was a huge success, you exceeded both your registration and live attendance goals, and your speakers and marketing team have given you kudos on a job well done. Alternatively, you can have this sent out using your marketing automation platform. Did you reach new geographies and markets? Send Thank-You Emails.

Tips 60

Tips Survey Hosting Metrics 60

Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

JUNE 25, 2014

By now, most marketers have realized that video isn’t a passing fad. Unlike a white paper or eBook, video assets make people feel. And once your marketing crosses over into feelings territory, people want to do business with you. Oracle did this particularly well with their Journey to Modern Marketing campaign.

Video 166

Video Marketing B2B eBook 166

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? White papers. Case studies.

Content 234

Content Marketing Reputation Case Study 234

Writtent Blog

NOVEMBER 26, 2023

So you’ve decided to pursue content marketing and started a blog for your business. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse. What are your content marketing goals? Download the Microsoft Word versions to customize them.

How To 98

How To Press Release Template Templates 98

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. dollar invested in email marketing, brands earned $36 back. Influencer marketing.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

MARCH 1, 2017

Are you hoping to generate ad revenue or are you focusing on affiliate marketing? You’ve been told over and over just how important it is to collect email leads for future marketing and sales pushes. Free eBook or eCourse. Are you merely building a brand or are you hoping to drive traffic to specific landing pages?

Real Estate 20

Real Estate eBook Hosting Discount 20