Buzz Marketing for Technology

JANUARY 14, 2010

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

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Brands Hubspot Social Capital StumbleUpon 213

Writtent Blog

JULY 4, 2013

HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. In addition to being very well aligned, this CTA also uses the power of numbers, name-dropping, and questions to convince prospects to click. Image credit: HubSot.

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Buzz Marketing for Technology

MARCH 2, 2010

But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.

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B2B Engagement Marketing Sentiment 206

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts. What should they promote? Here are 20 ideas.

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ROI Case Study Bazaarvoice Klout 191

Pixlee

DECEMBER 13, 2021

The answers to these questions will define how people perceive your brand in 2022 and beyond. Revel Nail continuously shares UGC across its social profiles, and engages with fan comments and questions to foster engagement and conversation. It’ll also help build community, foster loyalty, and increase customer retention. .

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Strategy UGC Brands Apparel 52

Jason Yormark

AUGUST 31, 2010

They also have free ebooks on social media marketing! I also thought I would mention [link] It’s a good place to go to ask, and find answers to, inbound marketing questions. Mike Volpe - HubSpot Says: September 1st, 2010 at 6:06 pm Thanks for voting for HubSpot! But it’s worth checking out.

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Jason Yormark

AUGUST 31, 2010

They also have free ebooks on social media marketing! I also thought I would mention [link] It’s a good place to go to ask, and find answers to, inbound marketing questions. Mike Volpe - HubSpot Says: September 1st, 2010 at 6:06 pm Thanks for voting for HubSpot! But it’s worth checking out.

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Social Media Radian6 Hubspot Alltop 197

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. It doesn’t need to be a full-length eBook, but simply writing for 10-15 minutes can help you keep your skills up. Literary experts have known for decades that successful authors read a ton.

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Content Hubspot Curation Survey 95

Writtent Blog

JULY 25, 2013

Answer Customer Questions. One of the most effective ways to target your content and utilize high-potential keywords is to focus your business blog around the questions your sales team most often is asked by potential clients. Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

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Comparison Hubspot Pharmaceuticals Education 79

Writtent Blog

APRIL 16, 2013

Sensationalism: According to HubSpot , big claims and wacky ideas pique readers’ curiosity. Ask a question (remember to answer it in the content!). There are as many ways of approaching a title as there are stars in the sky. Here are some of the more common approaches that can help you attract more readers.

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Hubspot Social Media Management Flickr eBook 104

Writtent Blog

JULY 17, 2013

Inquire about the factors they used to distinguish hot leads, which could include anything from the questions asked during the research stage to a company’s organizational chart. Do you like learning through videos and webinars, or eBooks better? Asking the Wrong Questions. Psychographic Characteristics. Do you use social media?

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Sample Samples Research Company 99

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. HubSpot understands Facebook’s B2B lead generation potential. Don’t send Facebook users to your homepage. The (Written) Bones of a Great Facebook Ad. Headline —A quick rundown of what you’re offering. Image source.

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Examples Facebook B2B Instant Messaging 246

Writtent Blog

NOVEMBER 17, 2023

Create a list of interview questions for each one, then regularly reach out to them with your interview requests. A great example of this is HubSpot, an internet marketing software company. Here’s an example ultimate guide post from HubSpot that can also help you maximize lead generation from your business blog.

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FAQ Case Study Hubspot eBook 98

Kikolani

OCTOBER 27, 2015

This is another big question that we ought to ask ourselves. Portent and Hubspot idea generators can help writers generate and use creative headlines to attract more audience to their blog posts. He can condensate everything correctly, but he can also write an entire eBook if necessary.

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Content Marketing Skills Engineering 60

ProBlogger

JANUARY 19, 2012

In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. PETCO is generating all of this engagement by asking their audience specific questions about their pets, their pets’ diets and other concerns pet owners might have.

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Social Media Hubspot Advertising Applications 42

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. They may express their interest in you by submitting a question or engaging in live chat. Publish downloadable gated content like ebooks and whitepapers.

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How To Hashtag LinkedIn Newsletter 174

Writtent Blog

JUNE 26, 2013

What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. Your Covers Are Terrible.

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eBook Hubspot Metrics MySpace 84

ProBlogger

JULY 16, 2014

For example, a company using Hubspot is probably going to have a huge focus on inbound marketing and content creation, which means there’ll might be an opportunity for you there. Choose different types of writing, such as a blog post, a chapter from an ebook, and a website page or EDM. Is it awesome? Could it use a little TLC?

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Applications Tips Sample Samples 43

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Social Media Hubspot B2B Marketing 229

Writtent Blog

AUGUST 17, 2016

Action : Encourage them to download your free eBook that explains exactly what to do to increase their blog traffic. Establish context by answering the question “Who are you, and why are you talking to me?”. Do this by answering the question “What if nothing changed, and what would that mean?”. Step 1: Context. Step 3: Desire.

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Examples SEO Screencast Blogger 40

Writtent Blog

DECEMBER 13, 2023

So the question is, how do you increase website traffic? There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. This infographic from HubSpot illustrates the importance of visual content.

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Content Hubspot Curation Case Study 98

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. ” The authors also include an excellent “10-Step Blueprint to eBook Awesomeness.”

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B2B Social Media Review eBook 185

ProBlogger

SEPTEMBER 24, 2018

My name’s Darren Rowse, and I’m the blogger behind problogger.com, a blog podcast, events, series of ebooks, and courses, all to help you start an amazing blog that’s going to change the world in some way, make people’s lives better, but also hopefully be profitable for you. Darren: Hi there, friends! What are they trying to achieve?

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Directory Blogger Collaboration Course 28

ProBlogger

NOVEMBER 21, 2016

My name is Darren Rowse and I’m the blogger behind problogger.com , a blog, podcast, event, job board, series of ebooks and a real book as well which you can find on Amazon all designed to help bloggers to grow their audience and to make money from their blogs. That’s one of the questions I’m asking. Is it a good post?

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Blogger Process Questions Publishing 20

Writtent Blog

APRIL 18, 2014

This eBook from CopyBlogger offers a great in-depth guide to writing killer headlines. They also offer access to many more great writing eBooks. Writing Killer Headlines | PDF eBook. This 17 page eBook is a great solution for headlines and comes with over 200 fill-in-the-blank headline options. Headline Wizard.

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Resources How To Hubspot eBook 103

Webbiquity SMM

DECEMBER 30, 2014

Yet marketers still have many questions about content marketing strategy and tactics. Find the answers to those questions and more here in 22 noteworthy content marketing guides. Marketers should instead consider starting with a distribution strategy that answers…key questions.” by HubSpot. by HubSpot.

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Content Tips Marketing B2B 193

Convince & Convert

APRIL 29, 2014

It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. Question of the Week. Let people ask you a question they don’t know the answer to, can’t find on the web, or are simply too lazy to do the research on their own. The Sales Questions. Ranked Lists.

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Content eBook Industry Trends 167

ProBlogger

JUNE 3, 2012

When it comes to content marketing strategy , the key strategic question is: how much information should you give away? However, business and markets change, so it’s good to keep your eye on the horizon and question your strategy constantly. And develop your authority as a guru in your blogging niche. Though leadership on social media.

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How To Case Study Newsletter Consultant 40

Webbiquity SMM

MAY 31, 2022

Remember, the About Us section must answer six basic questions, including: Who are you? You can narrow your products or services down to a specific topic by asking a few questions: What are your goals for the LinkedIn group? What are your customers’ common questions and pain points? Where are you based? What do you offer?

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B2B LinkedIn Strategy Marketing 244

Buffer Social

APRIL 5, 2017

Good question! ” Since I’ve stepped into a leadership role on the marketing team, I’ve become the one posing the T-shaped question to others, so it seemed time to figure out what T-shaped means for us at Buffer and what it might mean for digital marketers beyond Buffer. We’ve been learning as we go.

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Marketing Diagrams Skills How To 108

Writtent Blog

FEBRUARY 28, 2014

Sometimes, asking an engaging question isn’t enough. Download an eBook. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Download our free eBook , Blogging for Beginners! Download our free eBook , Blogging for Beginners! Facilitate Comments.

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Sample Samples eBook Vocus 111

Writtent Blog

FEBRUARY 24, 2014

The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. The basic idea of this approach is outlined in the graphic below: Image credit: Hubspot. Blogs, eBooks, and whitepapers to improve your SEO, and engagement on your social media channels.

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Marketing Content Hubspot Education 109

Writtent Blog

NOVEMBER 7, 2014

Hubspot does a great job explaining what SEO really is. Answers to 18 SEO Questions You Were Too Afraid to Ask. Some of these questions are pretty simple, but still cause an incredible amount of confusion. Copyblogger’s Keyword Research Ebooks. These questions and many more are answered in this resource.

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SEO Resources Engineering Hubspot 111

Webbiquity SMM

MARCH 27, 2013

Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. I’d like to think I could recommend—or at least answer questions about—anyone I am connected to on LinkedIn”). 13 Brands Using LinkedIn Company Page Features the Right Way by HubSpot.

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LinkedIn Tips Hubspot B2B 207

Writtent Blog

FEBRUARY 6, 2014

HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. By answering your customer’s questions and earning a position as a trusted authority in your industry, you’ll gain a following, who will in turn share their content with friends.

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Hubspot FAQ SEO ROI 85

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Frequently-Asked Customer Questions. However, finding ways to repackage these eBooks can further boost your mileage.

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Small Business Strategy Content eBook 93

Webbiquity SMM

JANUARY 3, 2012

Buyers are better informed (and expect sales reps to be better informed about their industry and likely challenges as well), and often need only a few key questions answered (most critically, price) by the time they contact a sales person. ” Gartner: 5 Questions for Anyone Selling Technology by Inflexion Point.

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