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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

B2B 148
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Guide on How to Start a Business Blog Part 2

Writtent Blog

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S., Use this checklist from HubSpot to help you create great content and promote engagement.

Hubspot 96
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45 of the Best Social Media Analytics Tools

agora pulse

Get the ebook “SMART Goals for Social Media Strategy.” These 45 social media analytics tools can help you track and improve your brand’s performance: Agorapulse. BrandMentions. Brandwatch. Fanbooster. Followerwonk. Google Analytics. Iconosquare. Netbase Enterprise. PromoRepublic. Reputology. Social media channels.

Analytics 179
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. eBook quotes and contributions. Connect with Debbie on LinkedIn or Twitter. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). And long-form content.

Content 124
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30 Killer Resources to Learn Content Marketing

Writtent Blog

Many of these eBooks were tools I’ve used myself for education and improvement. His 230-page, free eBook is among the best. Kapost is a leading provider of content marketing software, and their free eBook is definitely worth your time, if for no other reason than it’s an actual marketing comic book. Image credit: HubSpot.

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Sharing is how you build a Brand

Buzz Marketing for Technology

Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

Brands 213