Content Marketing is All About Education, NOT Marketing
Firebelly
OCTOBER 2, 2012
This was back in the late 1990s, and we were selling an insulation product that, if I could just figure out how to tell the story, would sell itself. I put up a few web pages about the product, showed how it worked, and the phone started ringing. I posted several more, and the calls dropped to 30 minutes.
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