8 Free Content Marketing eBooks
OCTOBER 12, 2013
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. It’s a very effective way to engage your audience, establish yourself as an expert, and promote your brand. These excellent eBooks won’t cost you a dime: 1. How to Build and Operate a Content Marketing Machine (Marketo).
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs. 25 Easy Ways to Promote Your Blog by Kim Garst.
How to Create High-Quality Content
FEBRUARY 12, 2015
By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. You have to have a marathon mentality. Now get to work!
How to Create an Evergreen Facebook Ad Campaign
JANUARY 7, 2016
As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. Every day, new people are added and people who no longer want to like your page are removed. They’ve decided whether they are going to act on it.
How to Tell if Your Idea for an eBook or Course Is a Profitable One
JUNE 7, 2015
” To truly answer the question my blogger friend would need to create and launch all of the products – but it got me wondering if there might be some ways to test her ideas before creating the products to see which might work best as a product. What follows are some questions to ask and some techniques to try to do just this. Blog Posts.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Click To Tweet - Powered By CoSchedule It turns off people in droves and it isn’t a viable way to get results. Are you blogging, Facebooking, tweeting, or pinning?
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. Best of all, they are easy to follow! Over to you!
Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers
FEBRUARY 16, 2016
These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . If you have already gotten your hands dirty in the world of content marketing, read this book to grow your knowledge and hone your abilities. Download ebook. 9.
How to Produce a Podcast
Convince & Convert
FEBRUARY 3, 2015
Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). note: we will continue to expand Convince & Convert-produced podcasts. 12 Steps to Produce a Killer Podcast 1. Schedule Time Windows We almost always record two shows back-to-back. Here’s the headset we send to guests.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
My topic is, of course, how to drive sales through communications. When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Generate Leads The very best way to generate leads is through content.
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
To get the juices flowing for next year, I’d like to share an example with you: how to work with influencers to drive interest for your new product. Leveraging influencers for your launches can help amplify your message and give you a way to focus your limited resources on the greatest levers for success. Imagine you are about to launch a new product.
How to Develop Meaningful PR Measurement
MARCH 11, 2015
All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. When we think linearly about measuring the impact of PR, it is very difficult to quantify the impact of our actions (by “linearly” I mean to say that we work only with the measurements that are low-friction to procure).
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Liked-minded PR professionals coalesced around a central theme of wanting to nudge the PR industry— and its vendor offerings—forward through action. Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. If so, would it be better to join forces?
10 Free Blogging eBooks That Should Be Paid
JUNE 6, 2012
Free ebooks are common online these days. Which has sadly given the format a bad name, especially when it comes to any ebook promising tips or advice on making money or improving a business venture. Whether it is as a business or a personal project, you can improve your blog using these ten ebooks about blogging that are free, but shouldn’t be. 1. Blog Mastermind.
How to Beat Amazon eBook Competition
OCTOBER 23, 2013
If you’ve tested your luck in the eBook industry you probably have noticed one thing: the scene is a total mess. While it takes years to publish a hard cover novel, we can now whip off a PDF eBook in the time it takes to make a PBJ sandwich, then start selling it online. Learning how Amazon works. Either way, I was ready to learn. Gregory J.
How to Develop Buyer Personas (Part 1)
MARCH 16, 2014
It’s the way you act, what you believe in, what you say, what you like/don’t like, how you go about things … I could go on, but you get the idea. As a brand marketer, you need to know as much as you can about these attributes among your target customers. Your job is to improve their journey so much that they become customers and evangelists for your products.
How to Build Landing Pages for PR Pros
OCTOBER 7, 2015
The lines between PR, marketing, and advertising continue to blur, which is great for the PR industry because we finally have data to prove we are an investment, not an expense. But it also means we have to do more than report on media impressions , advertising equivalencies , and increased fans and followers. Which means we have to do more than media relations.
5 Ebook Publishing Hurdles, and How to Beat Them
MARCH 29, 2012
During the journey of writing my first ebook, there were many roadblocks and sudden realizations that I faced; it’s only right for me to share them with you so that you can avoid undermining your ebook’s true potential, or at least starting from scratch. Below you will find the crucial issues that you must overcome when it comes to writing the ebook and marketing it. Answering these questions mindfully will help you stay on track, deliver a compelling ebook, and prepared you as best as possible. What do I have to offer my audience?
6 Social Media Mistakes… and How to Avoid Them
Social Media Citizens
JUNE 1, 2011
With all of the information out there about social media, it is tough to know what to pay attention to and what to take with a grain of salt. As an owner of a social media marketing firm, everyday I speak with people who are trying to make the most out of their Facebook and LinkedIn profile, or making their “tweets count on Twitter. What good does that do?
Show 486 - How to Be More Productive
MAY 18, 2014
Anna Farmery talks to Chandler Bolt about being a Productive Person. began early (age 11) by selling his personal snacks at scout camp and, by age 17 he hired his friends to help him operate his landscaping business that earned him $10,000 for college. How to work hard but create a balance with freedom today. Why working longer hours is not the answer to career success.
How to Double Your Social Engagement With Images
Convince & Convert
APRIL 19, 2016
Each day, there are more than 500 million Tweets processed on Twitter and 80 million photos posted to Instagram. With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed. highlight to tweet). Don’t believe that graphics have a tremendous effect on the posts that your share to social media? Photography.
How to Target Your Most Loyal Website Visitors With Facebook Ads
OCTOBER 13, 2015
They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. As great as WCAs are, they aren’t perfect. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. But allow me to be greedy. Not bad!
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.
How to Turn B2B Prospects into Customers
Convince & Convert
MARCH 23, 2015
Now, you have to close the deal and ensure that they become customers. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. free trial run shows potential customers exactly how your product works. According to Close.io’s Steli Efti, free trials should be a maximum of 14 days long in most cases.
Creating and Selling Ebooks Webinar
SEPTEMBER 11, 2014
This webinar (available in full for ProBlogger.com members) features ProBlogger Marketing Ninja Shayne Tilley outlining the strategy for getting the best return on your efforts creating and selling eBooks. How to make a good one. What content to have in your book – what shouldn’t you miss? How to do it thriftily. How to plan your launch month.
How to Use Competitive Social Monitoring on Twitter
Convince & Convert
MARCH 23, 2016
Rather, the true power comes from the trends you find by aggregating data to extract patterns. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. highlight to tweet) The same applies to your competitors. Here’s how to mine Twitter mentions for marketing opportunities. Sweet!
How to Create Maximum Content with Minimal Hassles
Convince & Convert
JUNE 24, 2016
Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Here In this episode, Jess breaks down how to build an audience for your content, how to hold yourself accountable to your editorial calendar, and her favorite content management tools. She’ll We’re going to turn this series into an audio podcast as well. Kate : Yes.
How I Wrote a $30000 eBook (And You Can Too)
JANUARY 19, 2010
You are here: ViperChill » Business » How I Wrote a $30,000 eBook (And You Can Too) How I Wrote a $30,000 eBook (And You Can Too) Written by Glen, this post has 125 Comments Everywhere I look it seems people are releasing eBooks and trying to cash in on their audience. On launch day, the eBook brought in over $4,000. Why Write an eBook?
Great Reminders for Writing Your First eBook
FEBRUARY 16, 2011
Since I’m getting ready to launch my own eBook in the not to distant future, I thought this was a very timely article that had a few good reminders that I’ll have to apply to my own writing. How to plan a wedding, how to do home repairs and renovations yourself, or how to sell your house yourself from beginning to end?
How to Get an Influencer's Attention
Techipedia: Tamar Weinberg
MARCH 24, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. Do be direct. No hype.
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
So before you begin executing, make sure you’re laying down a solid foundation for how you will measure your success. When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Go to Overview. Conversions.
Six Effective Ways to Repurpose Content and Generate Traffic
JUNE 8, 2016
Taking the time to write long-form, well-research articles is hard. The post Six Effective Ways to Repurpose Content and Generate Traffic appeared first on Spin Sucks. Related Stories Use Content to Drive Your PESO Model and Metrics How to Improve Your Internal Communications Using Social Media Meternity Leave: What You Can Learn From One Author’s Publicity Strategy.
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Here is how you can reach out to Mom Blogs: Make a Target List. You are welcome to start with this list.
How to Use Presentations for Content Marketing
Convince & Convert
FEBRUARY 26, 2014
When you think content marketing, your brain immediately thinks blogs, eBooks, and whitepapers. If you neglected this medium in 2013, I want to encourage you to take another look at presentations in 2014. Let’s first establish that you have a story to tell. Let’s face it. But, what about presentations? Here are few reasons why: You Have a Story Worth Sharing.
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
What would you pay for an opportunity to browse a store? For those uninitiated, showrooming is when consumers go to the physical stores, wander the aisles and perform price comparison and/or complete the purchase on their mobile device. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Would pay for the opportunity to wander the aisles. Would you pay to simply browse a store?
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
They were expensive to print and ship and awkward to lug around—for both PR people who produced them and the journalists who ended up with them. Too little , and the writer won’t understand how cool and unique your company really is. The ultimate online newsroom should house everything media are looking for in one convenient, easy to navigate spot.