Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Bill Hartzer

MARCH 5, 2013

You spend time creating a website or creating some sort of ebook (which ends up being a downloadable PDF file), and you do something magical to get all sorts of visitors (thousands of visitors, of course) who want to download it, try out the unique “method” of making money online. The more influential you are, the more money you can make.

Influencer 146

Influencer Social Media Domain Name Klout 146

Buffer Social

MAY 1, 2017

Is it possible to create the perfect Facebook ad ? But we needed a true expert on Facebook advertising to find out. Molly has been experimenting, iterating, and rocking Facebook ads for more than 5 years and currently manages millions of dollars in budget for dozens of clients. Why Facebook Ads are a lot like dating.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Some of these channels are native to the platform you’ll be advertising on, like Twitter, Facebook or Instagram Ads, or Google Display Ads.

Tips 98

Tips Content HootSuite UGC 98

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Hootsuite

JULY 24, 2019

Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. 16 winning Facebook ad examples to learn from. Snag Tights.

Examples 112

Examples Campaign Facebook UGC 112

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. White papers. Case studies. Case studies.

Social Media 111

Social Media Strategy Brands How To 111

Rebekah Radice

JANUARY 9, 2017

Create 5 specific pieces of content for Facebook and Twitter each week. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). e.g. Facebook vs Twitter. White papers. eBooks boost your brand’s credibility and move leads through your marketing funnel.

Template 60

Template Templates Social Media Strategy 60

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Knowing this goes a long way toward making your social media marketing successful. And long-form content.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

agora pulse

MAY 26, 2020

Although you design them for social media campaigns, these landing pages don’t exist on Facebook , Instagram , or even LinkedIn. But when your company publishes high-level content like ebooks (there’s an example!) or white papers, you’ll want to use them for lead generation. Gated content. This one doesn’t!)

Social Media 150

Social Media How To Discount Campaign 150

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Share this on Facebook. Could Facebook become a Lead Nurturing platform? For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Subscribe to the comments for this post?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Share this on Facebook. Could Facebook become a Lead Nurturing platform? For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Subscribe to the comments for this post?

Types 255

Types Content Case Study Press Release 255

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Also, share entire photo albums online via Twitter and Facebook. Basically anything you can read. I like this kind of content best, because it tells the entire story.

Picasa 177

Picasa Content Vimeo Tourism 177

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook. podcast + free ebook].

Conversation 78

Conversation Template Templates Marketing 78

Rebekah Radice

JULY 30, 2018

White papers. Here’s an example of what that might look like: Content Theme: Facebook Ads for Startups. Questions you can answer that become blog, social, and video posts: How to grow my startup with Facebook Ads? How to use Facebook Ads to increase sales? How do I create a Facebook ad budget for my startup?

Social Media 121

Social Media Startup How To Case Study 121

The Realtime Report

DECEMBER 27, 2012

Work with one influencer to develop content to support your launch: ebooks, webinars, videos… whatever makes sense given your objectives. This is just one example out of 15 that are described in a white paper we’ve created based on my research. Showing your influencers how they impact your decisions is powerful.

Influencer 195

Influencer Products Marketing How To 195

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 257

List Organization Tips Newsletter 257

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. Share Content At The Right Time. Don’t just push out news stories.

Influencer 109

Influencer Social Media Conversation Case Study 109

Idaconcpts

JUNE 4, 2014

You should not, however, be limiting your social media efforts to Facebook and Twitter. Besides, now that Facebook is skewing results against businesses who don’t want to pay a bunch of money just to reach the people who have already “liked” them, more and more marketers are jumping the Facebook ship. Social media.

Marketing 151

Marketing Case Study Smart Phone SMS 151

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 217

List Organization Tips Newsletter 217

ProBlogger

JULY 15, 2021

The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. You could offer the first chapter of your eBook. Or you could give them membership to your Facebook group of forum. How to deliver your opt-in. a sample contract). The choice is yours.

Sample 47

Sample Samples eBook Newsletter 47

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. White papers. Case studies. Case studies.

Social Media 60

Social Media Strategy Brands How To 60

Your Escape From 9 to 5

JULY 8, 2022

Selling your knowledge with an ebook Providing a monthly subscription service to access resources and premium content Selling online courses Selling consulting, speaking and advisory services Earning money through joint ventures and collaboration. Do they print off an ebook and put it on his desk? For many that is the Facebook bucket.

eBook 52

eBook How To Smart Phone Engineering 52

Rebekah Radice

MAY 24, 2017

White papers. This type of content is important for Facebook, because it’s sending signals about the type of content that person wants. Each time they engage with that content, Facebook says, “hey, this person wants to see more of that.” ” Now you start showing up more in the Facebook News Feed.

Social Media 148

Social Media How To Analytics Types 148

Rebekah Radice

MAY 4, 2017

White papers. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content.

Social Media 154

Social Media Engagement Meme Buy 154

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Facebook. Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Writtent Blog

FEBRUARY 20, 2014

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Upload an visual-heavy eBook or create a storyboard – the sky is your limit. Facebook Apps.

Content 104

Content Marketing Screencast Tumblr 104

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. Share Content At The Right Time. Don’t just push out news stories.

Influencer 60

Influencer Social Media Conversation Case Study 60

ProBlogger

JULY 15, 2021

The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. You could offer the first chapter of your eBook. Or you could give them membership to your Facebook group of forum. How to deliver your opt-in. a sample contract). The choice is yours.

Sample 26

Sample Samples eBook Newsletter 26

ProBlogger

JULY 15, 2021

The most common opt-in bloggers offer is a PDF of something they’ve written – an eBook, a report, a guide or a white paper. You could offer the first chapter of your eBook. Or you could give them membership to your Facebook group of forum. How to deliver your opt-in. a sample contract). The choice is yours.

Sample 26

Sample Samples eBook Newsletter 26

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). But he also understands that Facebook is a fantastic way for businesses to drive quality traffic and engagement. Enjoy the show?

Social Media 110

Social Media Marketing Curata Influencer 110

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all.

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Social Media Marketing

NOVEMBER 29, 2012

The immediacy of Twitter, the connectedness we feel with friends on Facebook, the endless boards of pinned images on Pinterest and the hipster art on Instagram - these are all false idols when it comes to creating content. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc.

Content 167

Content Hubspot Mobile Team 167

Rebekah Radice

MAY 24, 2017

White papers. This type of content is important for Facebook, because it’s sending signals about the type of content that person wants. Each time they engage with that content, Facebook says, “hey, this person wants to see more of that.” ” Now you start showing up more in the Facebook News Feed.

Social Media 60

Social Media How To Analytics Types 60