Writtent Blog

JANUARY 27, 2014

He also has a free eBook on headline hacks – I’ve found it insanely useful! If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” Search Engine Watch. This is a very inspiring blog on content marketing and blogging, based around John Morrow’s advice and tips.

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Hubspot Marketing SEO Newsletter 112

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.

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B2B Engagement Marketing Sentiment 206

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Image Credit: HubSpot/PoweredbySearch. Dominate Your Niche.

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Small Business B2B Strategy Content 100

Convince & Convert

AUGUST 13, 2015

With the solution in place, HD Vest was able to partner Trapit’s discovery engine with the dashboard at Hearsay Social, a platform that manages the social, mobile, and web presence of financial services. NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas.

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ROI Case Study Bazaarvoice Klout 191

Kikolani

OCTOBER 27, 2015

The content writers therefore strive to write content that is solely aimed at dominating the search engines, retain customers and at the same time engage visitors who visit WebPages and content sites for information. Increasing site rankings on search engines. In so doing the scope of the business increases on online platforms.

Content 60

Content Marketing Skills Engineering 60

Writtent Blog

APRIL 16, 2013

Sensationalism: According to HubSpot , big claims and wacky ideas pique readers’ curiosity. For online titles and headlines, search engine optimization is a big deal. There are as many ways of approaching a title as there are stars in the sky. Here are some of the more common approaches that can help you attract more readers.

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Hubspot Social Media Management Flickr eBook 104

Writtent Blog

JULY 25, 2013

89% of consumers use search engines as a tool in purchase decisions. The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action : Image credit: HubSpot. Use Better Keyword Research.

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Comparison Hubspot Pharmaceuticals Education 79

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility.

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Conference Marketing Education Hubspot 60

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Search Engine Journal ).

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Social Media Hubspot B2B Marketing 229

Writtent Blog

JULY 17, 2013

Are your customers engaged with the web every waking moment, or are they just starting to warm up to the idea of social media and search engines? Do you like learning through videos and webinars, or eBooks better? Research Habits. What is your educational background? What are some of your favorite brands and products?

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Sample Samples Research Company 99

ProBlogger

NOVEMBER 20, 2015

Why Manual Link Building will Never Be Obsolete // Search Engine Land. How to Create the Right Content at the Right Time: 6 Tips to Get You Started // HubSpot. Well there’s something different to your standard free report/eBook/printable opt-in! 11 Authors’ Strategies for Overcoming Writer’s Block // Mashable.

Hubspot 20

Hubspot eBook Course Google 20

ProBlogger

FEBRUARY 3, 2016

By getting links from large sites, this will help your Domain Authority and increase your position in the search engines. To see what successful infographics look like, I have compiled a list for you of featured infographics by major blogs (such as Hubspot). Make sure to stress data accuracy. Inspiration: Successful Infographics.

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How To Template Templates SEO 34

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. This infographic from HubSpot illustrates the importance of visual content. The more traffic you get, the more leads and sales you’ll eventually get.

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Content Hubspot Curation Case Study 98

ProBlogger

JUNE 3, 2012

There are some disadvantages to this approach, namely: Limited search exposure: If you are not creating content for online consumption , potential customers who do consume and use search engines will not find you. Danny Sullivan’s Search Engine Land is another example. Selling thought leadership. Which path is for you?

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How To Case Study Newsletter Consultant 40

Writtent Blog

APRIL 18, 2014

This eBook from CopyBlogger offers a great in-depth guide to writing killer headlines. They also offer access to many more great writing eBooks. Writing Killer Headlines | PDF eBook. This 17 page eBook is a great solution for headlines and comes with over 200 fill-in-the-blank headline options. Content Idea Generator.

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Resources How To Hubspot eBook 103

Writtent Blog

NOVEMBER 7, 2014

Hubspot does a great job explaining what SEO really is. What Is Search Engine Optimization / SEO. This search engine guide covers 4 benefits of SEO. Keyword research is the foundation for content that is optimized for search engines. Copyblogger’s Keyword Research Ebooks. What Is SEO? Section 2: Keywords.

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SEO Resources Engineering Hubspot 111

Buffer Social

APRIL 5, 2017

E-book: Hubspot’s Marketing Psychology Guide. Blog post: 9 Free Microsoft Excel Templates to Make Marketing Easier by HubSpot. Blog post: The Steps You Need to Define the Stages of Your Sales & Marketing Funnel by HubSpot. Ebooks: Mailchimp library (seen above). Storytelling. Funnel marketing. HTML and CSS.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

DECEMBER 30, 2014

’ Why are we creating this blog post / eBook / status update? by HubSpot. by HubSpot. Brooke Ballard explains three “must-knows” about content marketing, starting with “Content Marketing Always Starts With A Strategy…everything starts with a ‘why.’

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Content Tips Marketing B2B 193

Writtent Blog

DECEMBER 2, 2013

In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. In Blogger, WordPress, HubSpot and many other content management systems, your blog title will do dual duty as your page title. Tag Sparingly.

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SEO How To Hubspot Engineering 85

Writtent Blog

FEBRUARY 28, 2014

Download an eBook. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. If you’ve published a whitepaper, eBook, webinar, or any other form of premium content, provide a link in your call-to-action to entice lead conversions. Example: Are you ready to blog?

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Sample Samples eBook Vocus 111

Convince & Convert

APRIL 29, 2014

It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. For Valentine’s Day one year, Hubspot asked experts why businesses should create marketing that people love and want to share. Give stuff away! Doing this helps you begin to qualify prospects. Ranked Lists.

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Content eBook Industry Trends 167

Writtent Blog

FEBRUARY 24, 2014

As consumers began to unlock the wonders of electronic messages, and navigated websites pre-search engines, some of the very sharpest marketing minds (including Gary Vaynerchuk ) realized that this internet thing was going to be huge. The basic idea of this approach is outlined in the graphic below: Image credit: Hubspot.

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Marketing Content Hubspot Education 109

Writtent Blog

JULY 23, 2013

This figure examines where your visitors come from, whether they found your website on a search engine or social media, allowing you to determine the relative strength of each component of your content promotion strategy : This insight can be found in most marketing metrics tools, including Google Analytics and HubSpot.

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Metrics How To Hubspot Statistics 103

ProBlogger

NOVEMBER 21, 2016

My name is Darren Rowse and I’m the blogger behind problogger.com , a blog, podcast, event, job board, series of ebooks and a real book as well which you can find on Amazon all designed to help bloggers to grow their audience and to make money from their blogs. Beth Dunn is an editor at HubSpot. Stick with one style of spelling.

Blogger 20

Blogger Process Questions Publishing 20

Pixlee

DECEMBER 21, 2020

Aside from this, the blog also offers curated WordPress eBooks and hosting discounts and recommendations. An AI-powered e-commerce intelligence engine blog, Nosto offers a stellar personalization platform for marketers. Beeketing blog. ECommerce Nation .

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Case Study Resources Hubspot WordPress 52

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Even if you’re drawing from existing content assets to create eBooks and whitepapers, they’re still ridiculously time consuming projects.

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Small Business Strategy Content eBook 93

Webbiquity SMM

JANUARY 3, 2012

3 Tips on How to Use Search Engine Marketing Effectively by ePROneur. B2B Websites NOT Great At Demand Gen by Business2Community. ” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization. Help someone, and you make a customer for life.”

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B2B Strategy Marketing Buy 190

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. What are they asking Google, Siri or any other search engine when looking for your product or service? The days of “tricking” search engines with keyword placement and stuffing are long gone. Customer Surveys. Customer Interviews. Not sure how to get started?

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How To List Social Media SMS 114

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. So what you see is, okay, here are all our ebooks.

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Marketing Content eBook Joomla 60

Writtent Blog

MAY 15, 2014

If you’re not focusing on SEO and conversion-optimized landing pages and lead generation content like eBooks in addition to blogging, it’s time to expand your repertoire. That won’t be changing anytime soon, as search engines continue to include a wide array of factors in ranking web pages. That’s just a fact. SEO Metrics.

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Content Marketing Metrics Klout 103

Writtent Blog

MARCH 26, 2014

Search Engine Journal did a fantastic job of covering how you can benefit from one of Google+’s latest developments, the addition of image thumbnails (shown above). The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. An Introduction to Google+ for eBook.

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Resources Google Hubspot eBook 99

Writtent Blog

OCTOBER 22, 2013

The more bloggers who link to your content, the more quickly your site authority will rise, improving your chances of being found on search engines by your future customers. Sure, you’re producing written posts, but are you leveraging infographics, custom videos, webinars, eBooks, comparison guides, or whitepapers?

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Metrics Blogger Hubspot SEO 67

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?

Content 60

Content B2B Marketing Hubspot 60

Social Selling Masters

JULY 11, 2016

For this purpose, search engine giant Google, comes with its own suite of tools. There are other powerful alternatives that can make accomplishing the same things faster and easier, such as Moz and HubSpot, but such tools comes with a price tag. Among these, SEO Powersuite can serve as a more user-friendly, budget-friendly alternative.

Tools 40

Tools Content Marketing Price 40

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. 6 Ways to Eliminate Pesky Duplicate Content (Search Engine Guide): Duplicate content can mean search engines sending visitors to the wrong pages.

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Marketing Affiliate marketing Small Business SEO 279

ProBlogger

NOVEMBER 21, 2016

My name is Darren Rowse and I’m the blogger behind problogger.com , a blog, podcast, event, job board, series of ebooks and a real book as well which you can find on Amazon all designed to help bloggers to grow their audience and to make money from their blogs. Beth Dunn is an editor at HubSpot. Stick with one style of spelling.

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Process Blogger Questions Publishing 21