Janet Fouts

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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time.

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7 steps to an effective social media plan

Janet Fouts

Videos, white-papers, industry knowledge and expertise? It’s free, so go download it. Evaluate your resources. How much time can you spend working on this every day? What about your staff? Volunteers? Out sourced staff? What do you have at hand you can share? Evaluate your market.