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Are You Measuring Your Social Media Efforts?

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Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. When it comes to reach, you’ll want to consider measuring how many subscribers, fans, and followers that you have in order to get a measure of your social media influence.

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Perfecting the Product Page

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Download Perfecting the Product Page [PDF]. Differentiating, interactive tools you can deploy to help shoppers truly visualize or customize your products. This guide includes examples from Victoria Secret’s, Macy’s, Under Armour, Office Depot and more.

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