Mapping Content to the Sales Funnel AND Buyer types
Buzz Marketing for Technology
NOVEMBER 10, 2010
This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid).
Let's personalize your content