Buzz Marketing for Technology

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid).

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid).

Types 255
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

in Downloads. White Papers. Sponsored White Papers, Webcasts, and Downloads. The Cisco Mobility Resource Center offers FREE videos, downloads, podcasts and more, all designed to help small and medium businesses get mobile connectivity solutions, improve productivity and drive sales and revenue.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

Download Ross Dawson Keynote Speaker brochure. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Key Resources. Go to main blog page.

Web 2.0 244
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Six Free BlackBerry Downloads You Dont Want to Miss. WHITE PAPERS. A white paper for Software Decision Makers.

Company 122
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The Michael Sampson Company Limited: 7 Pillars of IT-Enabled Team Productivity

Buzz Marketing for Technology

Download Now (Registration Required) ($0, 54 pages, 2.1MB). This is a free download. A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework. Enterprise Action Management. Related Research.

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.