Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Here are 20 ideas. Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Your actions speak far more louder than words. Know Your Audience!

Brands 60

Brands Strategy Small Business Authentication 60

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). ” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Here’s the deal.

ROI 138

ROI Social Media Social CRM Survey 138

Pam Moore

SEPTEMBER 12, 2016

” In addition, you can download the slide presentation deck I used for the 90 minute “Advanced Pinterest for Business” workshop at the Social Fresh Event. How to Get Your Social Marketing Budget Approved (white paper). It includes all 7 steps, loads of statistics and more. Influencer Marketing in a Nutshell.

ROI 60

ROI Social Networking Template Templates 60

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. 4% say their lead-generation programs as not effective at all. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

SocialFish

APRIL 5, 2011

In response, we’ve put together a learning community (for lack of a better label) for social media practitioners in associations where we can post formal learning modules alongside peer-to-peer interactions, on-demand Q&A, and monthly live webinar content. This is a big project. Feedback has been overwhelmingly positive.

Review 150

Review Social CRM Module Consultant 150

Pam Moore

SEPTEMBER 11, 2019

15 Tips to Zoom Your Brand (white paper). Take Action: Download the Ultimate 2019 Content Calendar Template. . How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. Supporting Resources: 2019 Content Editorial Calendar Template.

Social Media 60

Social Media Training Template Templates 60

Convince & Convert

AUGUST 3, 2012

White paper summary, including actionable recommendations and insights for companies. Access to an exclusive customer Webinar where findings will be released and discussed by me, Edison, and the other partners. download the most recent version of The Social Habit for free here ).

Brands 114

Brands Twitter Facebook Research 114

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Since the outcome of the report is so closely tied to our core product offering, it’s likely those who are requesting a download are incredibly qualified prospects. We frequently run these types of webinars at Sprout. dEMkCctEWE.

Strategy 82

Strategy Marketing Report Resources 82

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? Write a post that’s no more than 200 words long and encourages people to sign up, download your app, and get food delivered today. Include five weeks of posts in the summer season.

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. White papers. I’m thinking about putting together a downloadable spreadsheet so agencies (and anyone with a content marketing program) could input salaries, hours, etc. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. I recommend downloading it for a really pragmatic, straightforward point of view about PR measurement.

Metrics 100

Metrics How To Discount Analytics 100

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Trampoline Systems.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Writtent Blog

NOVEMBER 26, 2023

Start by creating or downloading a template, then add in everything you want to keep track of: authors, type of content, working title, where it will be published–you name it. Download the Microsoft Word versions to customize them. And your goals need to match what you can realistically manage.

How To 98

How To Press Release Template Templates 98

ProBlogger

FEBRUARY 15, 2012

Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. For example: a white paper on why native plants should be encouraged into any garden. holding regular events for example webinars, seminars and teleseminars. offline speaking at conferences.

eBook 43

eBook Blogger Training Industry 43

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! White papers. Workbooks / Downloads. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. Workbooks / Downloads.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere.

Tips 98

Tips Content HootSuite UGC 98

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Focus on downloadables, templates, competitor alternatives, and buying guides. What value do you uniquely add? Case studies. Link Clicks.

Social Media 118

Social Media How To Metrics B2B 118

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop three unique product pitch ideas for a webinar on the topic of [INSERT TOPIC]. Create four different email subject lines to promote our upcoming webinar on the topic of [INSERT TOPIC]. Keep the post to 250 characters.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! White papers. Workbooks / Downloads. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. Workbooks / Downloads.

Template 60

Template Templates Social Media Strategy 60

Writtent Blog

DECEMBER 18, 2023

Use different types of content on your blog (such as these 12 Business Blog Topic Ideas ) and different content formats (including videos, infographics, ebooks, webinars and more) to change things up. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98

Tips Content Press Release Marketing 98

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Workbooks / Downloads. You can download this free calendar and then organize based on your posting schedule. Next, brainstorm your content topics based on the research above. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts.

Social Media 111

Social Media Strategy Brands How To 111

Keyhole.co

JUNE 6, 2023

Double down on educational videos and webinars Navigating the B2B landscape is no small feat. That’s where webinars and videos come into play. Consider producing in-depth webinars that shed light on your products or services. It even analyses the sentiment so you give a relevant reply to your audience.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130

Strategy Content How To Survey 130

agora pulse

MAY 26, 2020

Events and webinars. or white papers, you’ll want to use them for lead generation. When you create a social media landing page for gated content, you can request customer information before allowing downloads. When you send prospects to the right landing page, you can prompt them to sign up and get started right away.

Social Media 150

Social Media How To Discount Campaign 150

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. At the end of the article, we included a CTA driving readers to download the Index report to learn how to put those insights into action.

Social Media 142

Social Media Content Report WordPress 142

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Workbooks / Downloads. You can download this free calendar and then organize based on your posting schedule. Next, brainstorm your content topics based on the research above. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts.

Social Media 60

Social Media Strategy Brands How To 60

Debbie Weil

JULY 7, 2011

In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. Mike asked me to tell you that you can download a FREE sample chapter of Launch.

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. Mike asked me to tell you that you can download a FREE sample chapter of Launch.

Social Media 124

Social Media Case Study Sample Samples 124

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? So in this case, they’ve got content by format, so we’ve got a webinar hub, all of our webinar recordings, SlideShares, infographics, ebooks. Here are all our webinars. Here are all our white papers.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

MAY 4, 2017

GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW. White papers. click here to open and download full size). GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW. That process when followed will help blow the lid off your engagement! It needs to be the type of content that converts. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form.

B2B 100

B2B Social Media Strategy Marketing 100