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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Based on these statistics, providing exceptional social media customer service with automated tools is now more important than ever.

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

A couple of days ago, Awareness, Inc released the second part of the same report , which points out some useful statistics for the second half of 2012. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Monitoring. Challenges.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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2012 Social Media Marketing Industry Report

Mindjumpers

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%).

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Download the full report here — Alternative Payment and Distribution Landscape: Airline Distribution Channels. photo: Wikipedia Commons.

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

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