Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe

The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore.  For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online.

Other popular online activities among European consumers include:

  • 3 in 4 visited a retail site
  • 62% visited a games site
  • 50% visited sports sites and newspaper sites

Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices.  Ireland, Russia and Norway saw more than 10% of online traffic originating from smaller-screen devices.

 Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe (via comScore)

Download the full comScore report here.