Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. He said, “This goal should be shared across the entire marketing/communications department.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

NOVEMBER 2, 2011

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though?

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. And I mean a ton.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

JANUARY 9, 2012

Social networks. There are a ton of editing options, and you can also share your photos to social networks or via email directly from Camera+ if you want. have included this in the “social networks” category above, but I felt like mixing it up a bit. It is absolutely terrific!

iPhone 222

iPhone iPad Tumblr HootSuite 222

Waxing UnLyrical

APRIL 24, 2012

We also discussed a Businessweek piece that assessed a value to social networks based on the company’s valuation and number of users – a method I hope doesn’t become widespread. Want to download the entire transcript of #measurePR on April 17, 2012 ? Correlating outputs to business outcomes. There you go.

Hosting 164

Hosting Communities Social Networking Tools 164