Direct Marketing Observations

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Is Being Too Social Ruining Social Media?

Direct Marketing Observations

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. social networks) then demand goes down right?

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The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Can you represent your brand via social without sounding like a novice? But I digress.

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The Implied Participation of Social Media

Direct Marketing Observations

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

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10 social sites you might have missed

Direct Marketing Observations

Though you will have to download Microsoft’s Silverlight to really see it in all of its glory. 3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be. Tags: social media Social Networks marc meyer. This is it! Thanks guys!

Sites 170
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The Problem with the Social Web

Direct Marketing Observations

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. See what I mean?

Patterns 162
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.

Industry 143