Mobile apps are a waste of time for associations.
SocialFish
NOVEMBER 11, 2010
Then, assuming your app works on all of those phones, they have to download the app. According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Remember, the adoption rate for SMS is 2.5 This is important.
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