Context vs. Content: What Sells Your Book
Debbie Weil
DECEMBER 21, 2011
Were you online, on a social network like Facebook or Twitter, where it required no more than a couple of clicks to download the book in digital format to your favorite e-reader? There are too many steps (hurdles) to start reading if you post a short book to Scribd , for example. Where did you hear about the book?
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