Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. Download our 2019 content calendar template here -> 2019 Content Calendar Template. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics FAQ 120

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

ROI 40

ROI Social Media Analytics Cost 40

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Take a listen to episode 202 of the Social Zoom Factor podcast to learn 14 tips and strategies to increase sales and conversions using Twitter. SoundCloud.

ROI 60

ROI Strategy Twitter How To 60

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Favorites!), But they shouldn’t be touted as proof of success.

Metrics 60

Metrics Social Media Marketing URL 60

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. URL clicks.

Data 99

Data Social Media How To ROI 99

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. In short, yes.

Organization 100

Organization LinkedIn Strategy Social Media 100

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

HootSuite 140

HootSuite Features URL Template 140

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Download now. You can also add URLs to your website in your Instagram bio and to Stories.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. Create once, use many (= increased ROI). Streamline resources.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. You can download our 2019 content calendar template here -> 2019 Content Calendar Template. Create once, use many (= increased ROI). Streamline resources.

Template 60

Template Templates Content Social Media 60

Convince & Convert

AUGUST 8, 2019

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 152

Brands Analytics Consultant Data 152

Convince & Convert

JULY 20, 2017

As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL as text over our videos and images. What about website and app download ads? Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. Yes, I was bonkers.

ROI 107

ROI How To YouTube Report 107

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Subreddits have their own URL, for example the Star Wars subreddit can be found at www.reddit.com/r/StarWars.

Reddit 100

Reddit Brands Meme Forums 100

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. shortened URLs from each Triberr member’s tweets. How have your strategies actually helped your website?

Case Study 163

Case Study Analytics Google Study 163

Convince & Convert

JULY 20, 2017

As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL as text over our videos and images. What about website and app download ads? Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. Yes, I was bonkers.

How To 60

How To ROI YouTube Consultant 60

Convince & Convert

MAY 23, 2017

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 129

Brands Analytics Data Metrics 129

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. These include gamification, internal communications and ROI-focused analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. You have to train employees too.

Social Media 153

Social Media Policies Consultant Social CRM 153

Socialmedia.biz

JULY 23, 2017

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. These include gamification, internal communications and ROI-focused analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

OCTOBER 1, 2018

Be honest: is your business actually getting anything out of its social media presence? But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data.

ROI 65

ROI Social Media How To Analytics 65

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 131

Data Social Media Metrics Analytics 131

BeingOptimist

APRIL 7, 2019

You would still be able to promote your business by doing email marketing, even if your search rankings on search engines like Google, Yahoo, or social media reach decrease due to an algorithm change. MailChimp: Set up the website “/thank-you” page URL instead of Mailchimp default “thank-you” page. Admin–>goals ].

Tips 81

Tips Marketing How To WordPress 81

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Sprout Social

OCTOBER 1, 2018

Be honest: is your business actually getting anything out of its social media presence? But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data.

ROI 43

ROI Social Media How To Campaign 43

Keyhole.co

OCTOBER 26, 2022

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 98

Metrics Social Media Tools Sentiment 98

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Keyhole.co

APRIL 26, 2023

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 52

Metrics Social Media Tools Sentiment 52

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. With some social media platforms, you can dive right in and get started.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Tools 70

Tools Social Media HootSuite Price 70

Later

JULY 1, 2020

You can also download your Pinterest analytics as a CSV file, so you can get even more data for your social media reports. Claiming your website on Pinterest will add a verified symbol to the site URL on your profile. Pinterest Analytics Prep Step #1: Claim Your Websites.

Analytics 67

Analytics Metrics Overview Trends 67