Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 97

Metrics Influencer Marketing Survey 97

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

Report 111

Report Data Social Media Research 111

The Realtime Report

MARCH 31, 2021

Many teams now complete a quick health survey via a mobile app on their way into the office so that they can be effectively screened before arrival. According to an Adobe Voice Survey, 86% of people said that voice tech would make the office more sanitary, while 77% expected to use this tech more frequently in the next year.

Trends 91

Trends Real Estate Survey Patterns 91

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. User focus.

Trends 276

Trends Survey Study Metrics 276

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 138

Social Media Survey Influencer Buy 138

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 94

Survey Marketing Social Media Management Badge 94

Sprout Social

JUNE 15, 2021

To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives. We also surveyed 500 British and Irish consumers to find out how aligned businesses’ social strategies are to what they want and expect.

Survey 109

Survey Meme Class Social Media 109

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Mindjumpers

JANUARY 26, 2011

The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them. You can download the whole report from HBR here.

Social Media 277

Social Media Survey Metrics Analytics 277

Sprout Social

MAY 16, 2023

Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media—so you can stay ahead of the curve and ahead of the competition. It will catapult brands into their next phase of growth.

Social Media 106

Social Media Loyalty Reputation Data 106

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Bill Hartzer

DECEMBER 27, 2010

The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms. Reports are provided in PDF, Adobe Acrobat, format.

Research 113

Research Report Cymfony Social Media 113

Hootsuite

FEBRUARY 4, 2020

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. According to the Pew Research report, more US women than US men are using Instagram : 43% of female respondents use Instagram, and just 31% of men surveyed do.

Instagram 145

Instagram Social Media Marketing Survey 145

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Get the full report now!

Marketing 103

Marketing Reddit Advertising Analysis 103

Sprout Social

SEPTEMBER 21, 2022

Download on iOS | Android. Download on iOS | Android. Download on iOS | Android. Download on iOS | Android. Download on iOS | Android. Download on iOS | Android. Unlike other shopping apps, marketplaces rarely own any inventory. Amazon is one of the biggest online marketplaces in the world. YouTube shopping.

Retail 125

Retail Apparel Discount Fashion 125

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Marketing 158

Marketing Software ROI Comparison 158

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Get the report now. We got to the heart of three critical areas, which we’ll share in this post.

Marketing 144

Marketing Committee Health Care Organization 144

The Realtime Report

MARCH 27, 2014

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Download the full report here — Alternative Payment and Distribution Landscape: Airline Distribution Channels. photo: Wikipedia Commons.

Airlines 175

Airlines Mobile Wikipedia Survey 175

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Download now. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

AUGUST 8, 2012

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. The top metrics respondents want in a big data solution?

ROI 191

ROI Mzinga Analytics Social Media 191

Mindjumpers

AUGUST 3, 2012

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Hootsuite

JULY 21, 2022

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. Pick a metric you want to report on, such as total yearly website visits from Instagram.

ROI 113

ROI HootSuite Cost Campaign 113

Mindjumpers

APRIL 11, 2012

The report further dwells on this topic and enlists steps to obtain learnings on external data. To read more about this, you can download the report by clicking here. Google Analytics Unveils a Set of Social Reports. The State of Social Media Marketing– Annual Survey Report.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Hootsuite

JUNE 9, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. — Denny’s (@DennysDiner) May 10, 2022. And unlike traditional surveys, there’s no waiting for results.

Engagement 145

Engagement Twitter HootSuite Survey 145

Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Comprehensive view of any brand or topic.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MAY 5, 2021

For example, free downloadables are perfect for funneling social traffic to your business’ landing pages and encouraging opt-ins to eventually be handed off to sales… …meanwhile, testimonials from customers serve to nurture existing followers that might be on the fence. This might include: Downloading an e-book.

Data 115

Data Marketing How To Collaboration 115

The Realtime Report

OCTOBER 31, 2018

According to a Q4 report by We Are Social of 2018 Global Digital Trends, there are almost 4.2 Google’s Consumer Barometer survey says that users are five times more likely to go online via their phones. Be careful when downloading apps. How to Protect the Privacy of One’s Mobile Device. billion people using the internet and 3.4

Privacy 89

Privacy Mobile SMS How To 89

The Realtime Report

DECEMBER 2, 2022

According to a study conducted by the Survey Center on American Life, 70% of Americans say they are friends with people at places they visit the most often in their everyday life, such as the gym, school and work. Playsee will serve as the conduit to bring people closer.

Social Media 91

Social Media Apple Survey Feed 91

Sprout Social

JUNE 2, 2021

Twilio commissioned a survey and found that only two out of 10 people in the U.S., In a survey across multiple markets globally, we found that 81% of people use messaging to ask about products, 78% to get support and 74% to make a purchase or appointment. The customer experience is extremely disjointed.

API 128

API Instagram Survey Conversation 128

Later

MAY 28, 2021

Later , for example, collaborated with influencer agency Fohr to create a marketing report about The Selling Power of Influencers : The report has already been shared and downloaded thousands of times, raising brand awareness and reaching tons of potential new customers along the way.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

MAY 5, 2020

Download the Sprout Social Index™. Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. Careers in social demand reporting skills and executive support.

Skills 131

Skills Class Data Team 131

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 143

Research Social Media Airlines Marketing 143

The Realtime Report

DECEMBER 18, 2013

Visitors with Bluetooth on and iOS7 on their mobile device receive messages about products, events and other info — provided they’ve downloaded the Apple Store app and allow it to send notices based on location, reports the San Diego Union-Tribune.

Apple 149

Apple GPS Retail Wireless 149