The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. The Zoe Report called it the defining trend of summer 2021, but crochet looks are already dominating spring 2022 collections. 3 trend forecasting tips for retail brands.
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