Waxing UnLyrical
FEBRUARY 25, 2013
Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. He also created a lovely Storify of the chat.
Waxing UnLyrical
MARCH 26, 2012
Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. How cool is that?
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Waxing UnLyrical
OCTOBER 21, 2011
Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Go ahead, download it. , I’m going ahead with it since I know the transcript will be useful to you. Also it’s a great recap.
Waxing UnLyrical
OCTOBER 25, 2011
When did we last purchase any music, forget about downloading it legally? Radiohead is doing it, repeatedly, by letting users download their albums for free but charging for experiences that are still rare. The repercussions of “free” extend to music, books and authors. Turns out either way, piracy cannot be curbed.
Waxing UnLyrical
AUGUST 2, 2018
LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. What content are they reading and downloading? Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.
Waxing UnLyrical
AUGUST 3, 2015
Please read it, download it, and refer to it often. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. This is a brilliant paper by Richard Bagnall , co-author of the valid metrics framework Angie discusses in the above paper, that focuses more on social media measurement.
Waxing UnLyrical
NOVEMBER 20, 2018
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.
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