The Realtime Report

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20% Of Apps Are Opened Only Once

The Realtime Report

So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. It’s good news for app publishers, but there’s still a long way to go. Do you think most users are engaging with it more than once after downloading?

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We’ve Updated Our Influence Measurement Guide

The Realtime Report

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. TweetLevel will be launching a new version of its tool soon – something that we’ll cover when it happens and add in to the Guide (with free updates to everyone who downloads the Guide before then).

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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch).

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

” The study was based on information from six leading mobile publishers, each of whom provided a complete month of mobile advertising data, and focused on three key measures: click through rates (CTR), completion rates and non-skippable vs. skippable ads. .” To download the full study, click here.

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Simple Ways to Promote Online Data Safety

The Realtime Report

Downloading apps to your tablet, computer, or mobile device can open up risks of malware or viruses. If a company doesn’t have its security measures published, it could be a red flag. You can also download encryption software to keep transactions on your phone or computer more protected. Invest in App Security Measures.

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Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

You can’t use Facebook’s new iPhone app — unless you’re famous – a new iPhone app, Mentions, is now available for download by everyone, but only for use by “verified public figures” on Facebook; celebrities who’ve been testing the app have posted twice as much as before (re/code).

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Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

For more information, click here to download the full report from Yesmail Interactive.

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