Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective.
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