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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective.

Campaign 139
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. News and current events account for roughly 7% of mobile online time, followed by search at 6%.

B2B 150
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). Download Here. Raising that level of awareness means not just publishing content, but posting the types of content that engage and attract new followers. Download Here. Awareness metrics.

Campaign 111
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5 Reasons Your Blog Needs A Kindle Book

ProBlogger

Amazon has made it extremely easy for anyone to publish their own Kindle book for sale on Amazon.com , and many bloggers are taking advantage of it. You might have thought in the past that writing and publishing your own book could be a challenging pursuit, but I’m about to prove you otherwise. More Money.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.   Another metric we care a lot about is our content output — we aim to publish new blog content four times a week, Monday through Thursday.  It was (and is!)

Metrics 98
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. These data can be downloaded as a CSV and further processed or integrated with other data. In today’s post, Facebook. Newsletter Sign Up. Name First Last Email.

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Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

Advertising on a site as your guest post is published there is one example. If my review of low-bounce rate search traffic suggests certain language or key phrases could catch new visitors’ attention, I might try a different call to action on my subscription page. search traffic levels? Subscription metrics.

Metrics 40