Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Increased Ad Spending.

Social Media 106

Social Media Marketing Retail Energy 106

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time. This is a major time and money-saver for online retailers.

FAQ 120

FAQ Retail Overview Loyalty 120

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs.

Instagram 145

Instagram Social Media Marketing Survey 145

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143

Research Social Media Airlines Marketing 143

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 119

Video Retail Hosting Fashion 119

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Apple and Google Play users have downloaded the TikTok app over 1.5 These can include a shoppable component for retailers. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. Investment.

Survey 225

Survey Report Social Media ROI 225

The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. And what about privacy?

Apple 149

Apple GPS Retail Wireless 149

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. .” The Challenge for iBeacons – Getting the App Download. It is magical.

Mobile 60

Mobile Marketing Discount Retail 60

Hootsuite

SEPTEMBER 25, 2023

Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing. Each benchmark is based on at least 100 social accounts, and no data can be traced back to any individual account.

Industry 125

Industry Engagement HootSuite Analytics 125

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Hootsuite

JUNE 11, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix.

Brands 120

Brands UGC Authentication Comparison 120

Keyhole.co

SEPTEMBER 8, 2020

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards. This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more.

Social Media 59

Social Media Guidelines Marketing Instagram 59

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms.

Research 113

Research Report Cymfony Social Media 113

Keyhole.co

SEPTEMBER 8, 2020

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards. This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more.

Social Media 52

Social Media Guidelines Marketing Instagram 52

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Download now. Start stopping thumbs and selling more today.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

MARCH 23, 2022

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). What is Snapchat Insights?

Analytics 144

Analytics Tools How To Metrics 144

Hootsuite

FEBRUARY 3, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. They’ll save time with instant answers to their questions, and you’ll save time by letting your Facebook Messenger chatbot answer the easy questions, like in this example from Canadian retailer Simons. DON’T spam.

Facebook 145

Facebook HootSuite Retail Conversation 145

The Realtime Report

SEPTEMBER 24, 2012

Other popular online activities among European consumers include: 3 in 4 visited a retail site. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here. 62% visited a games site.

Social Networking 177

Social Networking comScore Sports Retail 177

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. Spanish railway company offers download for their passengers. The black and white squares quickly became ubiquitous.

Brands 269

Brands Posterous Retail Collaboration 269

Hootsuite

JULY 29, 2021

Download any of their free high-resolution stock photos for whatever use you want, thanks to a “peace of mind” license. Heads up: you do need to create a (free) Adobe account to download. Instantly download free high-resolution stock photos. A lot are (surprise) retail or service focused. Source: Kevin Lang on Unsplash.

Public Domain 145

Public Domain Creative Commons Flickr HootSuite 145

Hootsuite

OCTOBER 27, 2022

With so many ecommerce platforms on the market, choosing the right one can seem daunting. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. They offer support with everything from marketing tools and payments, to secure checkout and shipping. Delight your customers and improve conversion rates.

Platform 83

Platform Startup Price Open Source 83

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages.

Retail 138

Retail Instagram Buy Social Media 138

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Download the app and snag your handle. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

Kikolani

NOVEMBER 10, 2015

I want to talk about marketing automation. For example, if they entered a giveaway, mention that, if they downloaded an E-book, mention that. At Interact we tell people to send the other personality types for people who opted-in through a quiz, but this could also be content related to an ebook that someone opted-in to download.

How To 60

How To Newsletter Marketing Case Study 60

Sherrilynne Starkie

SEPTEMBER 12, 2015

This is commonly used to bring a business’s most important objective to the forefront, for example Contact Us, Watch Our Video, Shop Now, Learn More, Sign Up, Book Now or Download. Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages.

Mobile 150

Mobile Facebook Retail Hashtag 150

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Download this guide to learn how four distinct brands get it done.

Campaign 119

Campaign Hashtag Analytics Metrics 119

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail E-commerce: Thursday, 4 p.m. Food & Beverage: Friday, 12 p.m.

Template 145

Template Templates Social Media Tools 145

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.

Campaign 89

Campaign Brands Fashion HootSuite 89

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Influencer marketing. Influence marketing works especially when targeting Gen Z buyers.

Instagram 110

Instagram Bazaarvoice Retail Feed 110

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. Content creators and marketers love style guides. Once you’ve downloaded the template, you can customize the guidelines to reflect your brand, team, and audience.

Guidelines 78

Guidelines Template Templates Social Media 78