Webbiquity SMM

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. Michael Brenner ). eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Pam Moore

JUNE 8, 2017

Worksheet: Download our POST audience analysis worksheet to help you identify and prioritize your top audiences. Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Additional Resources: .

Authentication 167

Authentication Brands Training Communities 167

Writtent Blog

JUNE 21, 2013

How To Leverage the Science of Relationships to Gain True Influence. There are four principal stages in gaining influence, and it’s always a cooperation of two and more parties. The first step is awareness, then you move to knowledge, the next stop is liking and the last one is preference given to the influencer’s advice.

Comments 76

Comments Influencer Marketing Statistics 76

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on. Share this on Reddit.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on. Share this on Reddit.

Types 255

Types Content Case Study Press Release 255

Idaconcpts

SEPTEMBER 20, 2014

When it comes to reach, you’ll want to consider measuring how many subscribers, fans, and followers that you have in order to get a measure of your social media influence. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views.

Social Media 166

Social Media Sentiment Cost Energy 166

Pam Moore

MAY 12, 2019

Are you influencing brand perception in a positive way? However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation.

Brands 109

Brands Strategy Reputation Authentication 109

Webbiquity SMM

MAY 23, 2011

First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. How to tap into the power of influencer marketing more easily when you build your personal brand. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your actions speak far more louder than words.

Brands 60

Brands Strategy Small Business Authentication 60

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Respond to questions and engage your buyers and influencers in social media. Build relationships. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

AUGUST 8, 2019

Although you obviously can not control how others perceive your brand, you can definitely influence and design a positive, inspiring and engaging experience every time they come in contact with your brand. 15 Tips to Zoom Your Brand (white paper). Take Action: Download the Ultimate 2019 Content Calendar Template. .

Brands 60

Brands Strategy Reputation Training 60

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). If you are interested in this subject you can download the report here.

Analysis 87

Analysis Research Metadata Patterns 87

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Convince the influencers. KM efforts are just as vulnerable to negative influences as any other corporate project. on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). src = [link]. }. ); WHITE PAPERS. Six Free BlackBerry Downloads You Dont Want to Miss.

Company 122

Company How To Case Study Mobile 122

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Write a post that’s no more than 200 words long and encourages people to sign up, download your app, and get food delivered today. Write a short email asking an influencer to represent [INSERT PRODUCT/BRAND]. Pretend to be my boss.

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

JANUARY 25, 2016

Strategies that helped us hit and maintain 100k unique monthly downloads. Steps to Develop a Social Business Plan (white paper). In this 30 minute podcast you will learn: . 6 tips to differentiate and diversify by selecting the right new media & social networks to embrace to grow your business. SoundCloud.

Social Networking 106

Social Networking ROI Analysis Brands 106

agora pulse

FEBRUARY 1, 2017

The influencer. And it helps you identify the influencers in your group and know who to reach out to during your influencer marketing campaigns. Sometimes you want to split followers into even smaller groups like people who bought a product or service from you in the last six months or downloaded a specific white paper.

Social CRM 60

Social CRM Avatar Groups Groups 60

Pam Moore

SEPTEMBER 12, 2016

” In addition, you can download the slide presentation deck I used for the 90 minute “Advanced Pinterest for Business” workshop at the Social Fresh Event. How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell. Instagram Stories vs Snapchat in a Nutshell.

ROI 60

ROI Social Networking Template Templates 60

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How does social influence work ?

Social Media 161

Social Media Study Statistics Aggregator 161

Pam Moore

OCTOBER 16, 2019

15 Tips to Zoom Your Brand (white paper). Take Action: Download the Ultimate 2019 Content Calendar Template. . When and why you must also work on your own internal processes and infrastructure to best support the agency. Supporting Resources: 2019 Content Editorial Calendar Template. Audience Analysis Worksheet. Need more help?

Social Media 60

Social Media Consultant How To Training 60

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. both Inbound Writer and Formstack are awesome, by the way).

ROI 153

ROI Cost Hosting Analytics 153

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Take Action: Download free Guide: Sales & Marketing Conversion Funnels – The ULTIMATE Getting Started Guide! SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You can even pay an influencer to use their owned channels to distribute content about your brand to their network. Influencer marketing.

Tips 98

Tips Content HootSuite UGC 98

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper). Freshbooks.

Training 166

Training Authentication Social Networking Resources 166

Pam Moore

NOVEMBER 3, 2019

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. 15 Tips to Zoom Your Online Brand (white paper). 15 Tips to Zoom Your Brand (white paper).

Social Media 60

Social Media Template Templates Training 60

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Focus on downloadables, templates, competitor alternatives, and buying guides. Step 2: Consideration. What value do you uniquely add?

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

OCTOBER 26, 2020

It is cross-platform, works across devices, and even without any download.”. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. High-quality white paper reports generated from the platform. Influencer Database.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Build a network of influencers. There are several ways to find the key influencers in any industry. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. Content is like singing a song.

B2B 190

B2B Social Media Alltop Marketing 190

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 128

Strategy Content How To Survey 128

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Create an email template to send to influencer partners, asking them to promote our products and services on their channels. Create five pieces of compelling copy that will encourage customers to download our mobile app.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114