Webbiquity SMM

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. Post on Google Buzz. There’s much more.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Janet Fouts

OCTOBER 9, 2014

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. It varies a lot sometimes it’s a shared Google spreadsheet or a literal calendar on a whiteboard. What does a content calendar look like?

Content 139

Content Curation HootSuite Template 139

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). What content are they reading and downloading? Canva is great for this, as it’s a free graphic design tool for non-graphic designers.

Content 124

Content Brands Findability Marketing 124

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Both are clearly damaging to your brand.

Social Media 206

Social Media Brands RSS Publishing 206

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Pam Moore

AUGUST 13, 2019

Using web analytics such as Google Analytics to optimize conversions and sales. 15 Tips to Zoom Your Brand (white paper). Take Action: Download the Ultimate 2019 Content Calendar Template. . Using Twitter, blog content and other social media posts for A/B testing to increase conversions. Audience Analysis Worksheet.

ROI 60

ROI Strategy Twitter How To 60

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. Register for a webinar , a seminar, or a newsletter.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

APRIL 11, 2012

Seven of the ten companies have no presence on Google+, and only one has a complete, optimized profile there. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buzz Marketing for Technology

JUNE 27, 2008

in Downloads. White Papers. Sponsored White Papers, Webcasts, and Downloads. The Cisco Mobility Resource Center offers FREE videos, downloads, podcasts and more, all designed to help small and medium businesses get mobile connectivity solutions, improve productivity and drive sales and revenue.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you.

Content 143

Content Proposal B2B Meeting 143

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Six Techniques to Get More from the Web than Google Will Tell You. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. Six Free BlackBerry Downloads You Dont Want to Miss. WHITE PAPERS.

Company 122

Company How To Case Study Mobile 122

Proactive Report

OCTOBER 21, 2013

Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. Google Analytics will help you track much of this activity. You have to respond. You can use tracking codes to see how people repsond to your social content and offers.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). ” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

ROI 140

ROI Social Media Social CRM Survey 140

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. One out of six identified Google+ or SlideShare. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 132

Social Media Retail Education Airlines 132

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Take Action: Download free Guide: Sales & Marketing Conversion Funnels – The ULTIMATE Getting Started Guide! SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

JULY 26, 2011

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. both Inbound Writer and Formstack are awesome, by the way).

ROI 155

ROI Cost Hosting Analytics 155

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Euan Semple.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information. 50+ On-demand DNS and network tools.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

ProBlogger

OCTOBER 25, 2013

How about boosting downloads for your latest white paper or newly-launched digital product? For example, if you’re not too keen on fiddling with Google Analytics and have a fair marketing budget, you can use Optimize.ly You can use tools like Google URL Builder or Bit.ly Hopefully, the answer is always “Yes”.

How To 45

How To Examples Discount Products 45

Techipedia: Tamar Weinberg

JULY 15, 2009

March 8, 2010 at 3:39 am Must-Read List of Free Social Media White Papers - Mario Armstrong July 12, 2010 at 3:06 am The Audacity of Free: The Products and Services Edition » Techipedia | Tamar Weinberg July 29, 2010 at 9:01 am { 18 comments… read them below or add one } Matt McGowan July 15, 2009 at 12:23 pm Congrats Tamar!

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Podcasts are often hosted on third-party apps like Spotify or Google Podcasts. Owned content channels can include your: Website and blog.

Tips 98

Tips Content HootSuite UGC 98

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration).

Template 131

Template Templates Social Media Strategy 131

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" Regardless of whether you attended the conference or not, if youd like a comprehensive and thoughtful record of what occurred, I highly recommend downloading Capt. in the July/August issue of The Atlantic. Comments (1). See all Comments.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Hootsuite

MARCH 16, 2023

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Granted, Google also has search partners and broader reach.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration).

Template 60

Template Templates Social Media Strategy 60

Hootsuite

JULY 25, 2023

Write three Google Ad headlines to take people to this landing page [INSERT URL]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop four unique concepts for Google ad campaigns that will target customers in the following locations [INSERT LOCATIONS]. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 130

Strategy Content How To Survey 130

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Workbooks / Downloads. You can download this free calendar and then organize based on your posting schedule. Subscribe on Google Play. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts. Case studies. Special Reports.

Social Media 111

Social Media Strategy Brands How To 111

Hootsuite

JULY 24, 2019

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. The link copy (1184 Google Reviews) creates confidence for new potential customers. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Examples 112

Examples Campaign Facebook UGC 112

Pam Moore

DECEMBER 11, 2016

How to use our 2017 content marketing editorial calendar template ( download now ). Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%), and Google+ 62%). How to get a grip on your content for 2017: Step 1: Download the 2017 calendar here-> Content Editorial Calendar. Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Oktopost

OCTOBER 26, 2020

Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . It is cross-platform, works across devices, and even without any download.”. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159