Sherrilynne Starkie

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Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. It’s Gmail’s 15 th birthday, so Google is launching two new features.

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Are you on Facebook messenger?

Sherrilynne Starkie

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app. Google goes for mobile lifestreaming. Now, resistance is futile.

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Writing tricks for content marketers

Sherrilynne Starkie

Google bots like short headlines that start with keywords and whose context matches that of the story. For example: Old style: Download Facebook Messenger now! For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. What works today, may not necessarily work tomorrow!

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Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available. — SS.

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