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Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Don’t rely just on sentiment; look for messages and message accuracy. So go ahead and download it. Image: Lynae Zebest via Flickr, CC 2.0. Tools like Radian6, Netbase, etc.,

Radian6 177
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Are You Measuring What's Important?

Social Media Marketing

Take a look farther down those charts and see some of the interesting ways of measuring success: content download, transactions, engagement (which is a little vague), and increased knowledge. Photo credit: raneko (Flickr). As I said, it depends on what you're trying to accomplish.

Sentiment 165
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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Image: Nwardez via Flickr, CC 2.0. b) Thinking a lot of noise is good without studying the sentiment of the conversations. Biz [sic] results = registrations, downloads, etc… on the way to Sales.&#. In other words, someone who’s going to pull the strings not too hard, not too light, but just right. from Tony Wong ).

Analytics 199
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Experiment with Flickr and/or YouTube groups to build media for specific events.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

Tools 206
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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Or “Turn your articles into downloadable reports/ebooks.&# An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Image: Stuart Caie via Flickr, CC 2.0

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. How can I market effectively with Flickr ? Reply daniel July 29, 2009 at 2:46 am Hey Tamar, I found your book in a downloadable PDF format. Should I start a video blog ?