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Understanding the ROI of Sprout Social

Sprout Social

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 102
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Otherwise, the two posts are identical.

LinkedIn 107
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

We know they are highly engaged in other ways which includes up to 100,000 downloads of our podcast per month, a 58%- 83% conversion rate on all of our landing pages that offer free resources, templates and more. It is true that big changes are coming to Facebook. Mark also highlights that engagement is a key metric.

Feed 167
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

It's also how you achieve a positive ROI on every piece of content you produce. Supporting Resources (download for FREE!) . Take Action: Download free eBook 10-Point Checklist for Irresistible Content (beautiful 29 page 3book). This is how you earn trust. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content!

eBook 141
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Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Download the supporting 33 page visual ebook -> 20 Questions You Must Answer for a Content Marketing Plan that Converts to Customers (Digital PDF Guide) . Supporting Resources (download for FREE!) . SoundCloud.

eBook 78
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How to take smart risks with lo-fi social content

Sprout Social

It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content). Download our creative testing worksheet to find the formula that makes sense for your brand. Lo-fi social media content is still selling to your audience, but it doesn’t feel like it.

Content 112
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. Also, remember that timing is key.