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Understanding the ROI of Sprout Social

Sprout Social

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 102
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Otherwise, the two posts are identical.

LinkedIn 107
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

It's also how you achieve a positive ROI on every piece of content you produce. The more irresistible your content is, the more they will pop your content straight to the top of your target customers social media and digital feeds… consistently! Supporting Resources (download for FREE!) . This is how you earn trust.

eBook 141
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Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Download the supporting 33 page visual ebook -> 20 Questions You Must Answer for a Content Marketing Plan that Converts to Customers (Digital PDF Guide) . Supporting Resources (download for FREE!) . SoundCloud.

eBook 78
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How to take smart risks with lo-fi social content

Sprout Social

It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content). As major brands began to incorporate more low-budget content into their feeds out of necessity, they noticed something—audiences ate it up.

Content 112
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. Also, remember that timing is key.