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Meta Shuts Down Facebook Podcasts

Jon Loomer

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 203
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Test: Can You Promote a Facebook Podcast with Ads?

Jon Loomer

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

Facebook 209
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

Feed 167
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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Jon Loomer

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. You can also apply topic exclusions to prevent your Facebook in-stream video ads from appearing in on-demand videos (not live) about specific topics (Gaming, News, Politics, Religion and Spirituality). First, let me explain.

Video 177
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post.

LinkedIn 107
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.