Webbiquity SMM

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation. Got some great support resources online? Generate webinar registrations. Showcase your customer support.

ROI 191
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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

“Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. ’ Why are we creating this blog post / eBook / status update? This gives companies the opportunity to be the go-to resource in their industry.”

Content 193
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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Three links to your own content: Link to your own informative, non-salesy content including blog posts, guest posts or bylined articles, infographics, videos, presentations and other resources.

B2B 100
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Social Media and Human Resources. Just 11% use mobile content and only 9% create eBooks. Its Android app had one million downloads on the day it was released. Business Insider ). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Earnest B2B ).

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic? Kevan Lee (again) demonstrates how to breath new life into old posts by repurposing content as ebooks, presentations, guest posts, and more. Content Marketing: Tips from your peers on making use of internal resources by MarketingSherpa. asks Kate Rinsema.

Content 60
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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

Jasper Krog reviews the five essential areas to consider when formulating and executing a Facebook marketing strategy, starting with analysis (of internal resources, your target market and competitors) and working through setup, management, and advanced techniques (e.g. The Checklist All Facebook Pages Absolutely Must Have by All Facebook.

Tips 219