Download, eBook, Hubspot and Resources

Guide on How to Start a Business Blog Part 2

Writtent Blog

NOVEMBER 24, 2023

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S., The name of your blog and the tagline in the header are the biggest components in that message.

Hubspot

Hubspot How To Loyalty Resources

Content Strategy Tips from Top B2B Brands

Writtent Blog

DECEMBER 21, 2023

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. Their download rates improved 300%.

B2B

B2B Strategy Tips Content

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

JUNE 24, 2011

According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog.

Company

Company Hubspot eBook Diagrams

8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request.

B2B

B2B LinkedIn Tips Marketing

7 Effective Call-to-Action Examples and Why They Work

Writtent Blog

JULY 4, 2013

free offer download), that disconnect confuses the visitor, making him or her more likely to leave than become a lead. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. 14 ebooks about various content marketing topics.

Examples

Examples Hubspot eBook Template

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Their download rates improved 300%. Be a Resource.

Small Business

Small Business B2B Strategy Content

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation. Got some great support resources online? Generate webinar registrations. Showcase your customer support.

ROI

ROI Case Study Bazaarvoice Klout

16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. HubSpot understands Facebook’s B2B lead generation potential. Some other great Facebook resources you might enjoy: How to build and maintain an engaged Facebook community group. Treat this like a CTA.

Examples

Examples Facebook B2B Instant Messaging

4 Ways to Grow Website Traffic with Content

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. Discussing how to use that information or what these resources missed counts as commentary. This infographic from HubSpot illustrates the importance of visual content.

Content

Content Hubspot Curation Case Study

25+ Resources To Teach You How To Write Killer Headlines for Your Blog

Writtent Blog

APRIL 18, 2014

Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. This eBook from CopyBlogger offers a great in-depth guide to writing killer headlines. They also offer access to many more great writing eBooks.

Resources

Resources How To Hubspot eBook

19 Reasons Why Your eBook Promotion Is a Fail

Writtent Blog

JUNE 26, 2013

What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1.

eBook

eBook Hubspot Metrics MySpace

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

OCTOBER 16, 2012

Social Media and Human Resources. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). Just 11% use mobile content and only 9% create eBooks. Business Insider ).

Social Media

Social Media Hubspot B2B Marketing

How to Generate Leads & Make Sales: The Do’s & Don’ts Explained

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Publish downloadable gated content like ebooks and whitepapers. Need to generate more leads for your clients or your own business? Who doesn’t?)

How To

How To Hashtag LinkedIn Newsletter

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. Fortunately, there are a ton of resources on most any marketing skill you could hope to achieve. E-book: Hubspot’s Marketing Psychology Guide. Resource: Skype’s brand book.

Marketing

Marketing Diagrams Skills How To

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

DECEMBER 30, 2014

“Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. ’ Why are we creating this blog post / eBook / status update? by HubSpot. by HubSpot. This gives companies the opportunity to be the go-to resource in their industry.”

Content

Content Tips Marketing B2B

25 Ways to Create Shareable Content

Convince & Convert

APRIL 29, 2014

is requiring employees to work in an office and what that means for human resources or culture or leadership. It might be a book a friend has written, a collection of free eBooks available from other bloggers, or your own eBook. Or it could be how Yahoo! The more you do it, the more natural it becomes. Give stuff away!

Content

Content eBook Industry Trends

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? In some cases we help them power their resource center on their website, because we all know that that’s where a lot of our content lives. And you might call it a resource center, you might call it a content library.

Marketing

Marketing Content eBook Joomla

How to Write a Bare-Bones Content Strategy for Small Business

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Even if you’re drawing from existing content assets to create eBooks and whitepapers, they’re still ridiculously time consuming projects.

Small Business

Small Business Strategy Content eBook

Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

JULY 23, 2013

This figure examines where your visitors come from, whether they found your website on a search engine or social media, allowing you to determine the relative strength of each component of your content promotion strategy : This insight can be found in most marketing metrics tools, including Google Analytics and HubSpot.

Metrics

Metrics How To Hubspot Statistics

How to Grow Your Blog (the Right Way)

Rebekah Radice

FEBRUARY 1, 2016

Persona Resources. Use this Persona Template from HubSpot. Use multiple online locations to host your sign-up form: website, social media profiles, blog, online ad, infographic, whitepaper download, squeeze page, ecommerce checkout, and more. Self-employed, small business, or entrepreneur. Income – $75k. Customer Surveys.

How To

How To List Social Media SMS

The 9 Conversion Habits of the World’s Most Successful Bloggers

ProBlogger

APRIL 26, 2017

This CTA enters the screen below your sidebar content so it doesn’t cover your main content: Here is how Hubspot uses it: What you can learn from this. ProBlogger’s start here page, for instance, tells Darren’s story and shares a list of resources with readers. Direct them to appropriate resources. What you can learn from this.

Blogger

Blogger Conversation Nielsen Study

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

NOVEMBER 2, 2017

There’s time and resources to consider as well. One of the biggest opportunities for so many brands with limited time and resources is to simply boost top performing posts from their page. Or, a free download of an ebook that you created on starting a business.

ROI

ROI Advertising Conversation Social Media

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?

Content

Content B2B Marketing Hubspot

29 Content Strategy Offers Ideas You’ve Never Dreamed Of

Writtent Blog

AUGUST 27, 2013

We’re talking about eBooks, whitepapers, case studies, templates, and other awesome freebies your prospects can exchange for their email address. An additional 62% use whitepapers , and 32% are investing in eBooks. Share the wealth with your prospects by offering the template for download on your website. Resource Round-Up.

Strategy

Strategy Content Screencast Case Study

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

MARCH 6, 2012

by HubSpot Blog. Jasper Krog reviews the five essential areas to consider when formulating and executing a Facebook marketing strategy, starting with analysis (of internal resources, your target market and competitors) and working through setup, management, and advanced techniques (e.g. running Facebook ads).

Tips

Tips Facebook Tools B2B

17 Content Creation Secrets to Wow Your Readers

Convince & Convert

MARCH 24, 2016

Neil Patel has written a great post for Hubspot on this exact topic. It is not a generic ebook or toolkit that you offer on every page of your site. Provide more or advanced materials in the form of an ebook. Step 5: Include a Download Call-to-Action in Your Post. I frequently use these three sites to download images.

Content

Content Template Templates Statistics

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Social Media (and Beyond): Small Business. on the fence.

Marketing

Marketing Affiliate marketing Small Business SEO

8 Easy Ways to Use Social Media to Market Your Small Business

Rebekah Radice

MAY 15, 2016

They claim they don’t have the bandwidth, resources, time, money or energy. If you do decide to tackle these graphics yourself, our ebook can teach you how to go about it. Get inspiration from big marketing campaigns like ones from HubSpot and spin that around for your own business in a way that’s affordable.

Small Business

Small Business Social Media Marketing Geotagging

Social Media Informer

Guide on How to Start a Business Blog Part 2

Content Strategy Tips from Top B2B Brands

Trending Sources

Reasons Why You Can’t Do Without a Company Blog

8 Tips by B2B Marketers for LinkedIn Lead Generation

7 Effective Call-to-Action Examples and Why They Work

Small Business Lessons from B2B Brands with Amazing Content Strategy

20 Ways to Generate ROI from a Corporate Blog

16 Stellar Examples of High-Converting Facebook Ads

4 Ways to Grow Website Traffic with Content

25+ Resources To Teach You How To Write Killer Headlines for Your Blog

19 Reasons Why Your eBook Promotion Is a Fail

87 More Vital Social Media Marketing Facts and Stats for 2012

How to Generate Leads & Make Sales: The Do’s & Don’ts Explained

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

22 Noteworthy Content Marketing Guides and Tips

25 Ways to Create Shareable Content

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

How to Write a Bare-Bones Content Strategy for Small Business

Blogging Metrics: How to Find and Apply Actionable Intelligence

How to Grow Your Blog (the Right Way)

The 9 Conversion Habits of the World’s Most Successful Bloggers

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

88 Expert Content Marketing Posts Worth Another Read

29 Content Strategy Offers Ideas You’ve Never Dreamed Of

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

17 Content Creation Secrets to Wow Your Readers

Best Internet Marketing Posts of 2010

8 Easy Ways to Use Social Media to Market Your Small Business

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