Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 30, 2020

Do you want users to visit your website or app, download an ebook, or buy a particular product? Is the content of your ad relevant to the target audience for it? What do you want to achieve from your paid social campaign? Answering these questions carefully can help you spend your ad campaign budget wisely.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

APRIL 29, 2013

To get the full story, download the HubSpot report here. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights.

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

JANUARY 7, 2011

Download the report and join the discussion on Focus. By combining what we know about our customers and prospects and friends across multiple social outposts, we’ll end up with a centralized view of each of our connections,&# in the words of Jay Baer. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

FEBRUARY 8, 2011

Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note. There’s much more. Share this on Bebo.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

MAY 23, 2011

White paper downloads. Common success metrics reported from B2B social media efforts include increases in: • Website traffic. Blog visits and subscribers. Twitter followers. Organic search traffic. Views of company videos. Landing page conversion rates. External blog posts written about the company. New customers.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

NOVEMBER 27, 2018

presentation downloads, session video) after the event. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 10, 2013

The three biggest complaints B2B buyers have about vendor content are too many requirements for downloading; blatantly promotional, self-serving content; and non-substantive, uninformed content. Michael Brenner ). 71% of B2B marketers use content primarily to generate leads. Heidi Cohen ). Social Media Today ). DeSantis Breindel ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

MAY 3, 2012

The very next day, they launched an iPhone app, and invited the Mobile VIP club members to download it. At the end of the month-long contest, the Oklahoma Lottery had over 13,000 new, highly engaged fans. The result? 667 click-throughs from the text to the app on Day 1.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

MAY 16, 2011

You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. No other activity comes close, with social networking coming in a distant second (10.7%).&# News and current events account for roughly 7% of mobile online time, followed by search at 6%.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

JANUARY 30, 2012

Blog Technology: Most Downloaded WordPress Plugins by Marketing Technology with @iamreff. John Refford lists the top 15 WordPress plugins in order of popularity. Not too surprisingly, All in One SEO Pack, Akismet and Google XML Sitemaps top the list.

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

MAY 10, 2011

Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 20, 2015

Other common reasons ads get rejected include having automatic downloads, implying an endorsement from Facebook, and having misleading content. Some platforms offer a built-in tools to check if an image passes the 20% rule by activating a grid across a picture dividing it up into sections. Final Thoughts.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

OCTOBER 23, 2019

If you want to make sure that your CSV is formatted correctly you can download the LinkedIn Account Targeting template. For lists to be uploaded to LinkedIn, they must be in CSV format (the only supported format) and with two relevant values: Company name (key value). Company website (increases match rate).

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

APRIL 11, 2012

Any time you are able to engage prospective buyers with your content, give them an easy (but not obnoxious) way to perform a conversion action: sign up for your newsletter, subscribe to your blog, register for a webinar, download a white paper, or start a free trial. Make the action fit the content. Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. MediaPost ). MediaPost ). 3 B2B Lead Nurturing and Marketing Automation Stats and Facts.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

FEBRUARY 11, 2016

You log on to your data tracking services site to download the latest version of your file and discovered that it’s unsorted and there are traces of duplicates. You open your computer to check the clean data, treated with specific formulas for specific metrics, only to find out that the file is corrupted, wiped out. Image credit: Pixabay.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius (again) presents helpful definitions of basic (e.g., “Chat: Using the Chat feature, you can notify people in your Google+ Circles that you’re online and available for an online chat from within Google+”) and advanced Google+ terms (such as “Data Liberation: Use this feature to download and backup the content in your (..)

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JANUARY 24, 2011

Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. A quick review of 10 free tools for online marketers, for tasks like keyword research, competitive intelligence gathering, social media monitoring, test marketing and presentations. 4 Social Media Predictions for 2011 by oneforty blog.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JULY 30, 2019

B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

JULY 18, 2012

And after six years, the platform still doesn’t offer simple and obvious functions like the ability to download one’s followers and tweet history. These web giants are assuming we’re so addicted to their services that we won’t quit or go elsewhere, no matter what they do, change, or eliminate.

Google 181

Google Facebook MySpace Privacy 181

Webbiquity SMM

JULY 18, 2012

And after six years, the platform still doesn’t offer simple and obvious functions like the ability to download one’s followers and tweet history. These web giants are assuming we’re so addicted to their services that we won’t quit or go elsewhere, no matter what they do, change, or eliminate.

Google 103

Google Facebook Adwords Privacy 103

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

FEBRUARY 21, 2012

Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

FEBRUARY 11, 2013

Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. ” Your Twitter Archive by Twitter Blog.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

DECEMBER 15, 2020

Use mortarr.com or download the app. Following: 158. MortarrDesign. Get inspired. Be inspiring. Mortarr is the new search engine for commercial design inspiration, products, and pros. Check out the founder interview with Steve Pulley. Followers: 373. Following: 727. SayKidPlay. Kids learn thru play, not screens.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MAY 23, 2017

With over 15,000 downloads and a finalist spot in the gamification category of 7th Annual Shorty Awards, Deception Force shows how mobile gaming can be an important part of digital marketing strategies.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

Its Android app had one million downloads on the day it was released. ( HubSpot ). 19% of all time spent online is spent on reading and responding to emails. MindJumpers ). Other Social and Marketing Stats. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012. Jeff Bullas ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 3, 2015

5 Tools for Downloading and Analyzing Twitter Data by Entepreneur. ” Furthermore, she notes, TwChat is “very simple, free, and no downloads are required.” Best Guides to Twitter Tools. ” 44 Twitter Tools That Will Cover All Your Marketing Needs by BloggerJet.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

JUNE 14, 2011

visit a link, download a report)–then measure how many people do it. • Measurements must have meaning, or else they are just data. • To define the “return&# on your social media efforts, ask people to do specific things (e.g. Basic metrics include reach (who reads your content and where), sentiment and conversion.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

OCTOBER 23, 2012

You download the desktop app and it archives search results for you to go through later. 5 Best Analytics Tools for Twitter Search by DreamGrow Social Media. Tom Chu offers brief reviews of five Twitter analytics tools including The Archivist (“This tool works in just the way it sounds.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

AUGUST 2, 2010

Disclosure: As a RevResponse affiliate, I receive an obscenely modest spiff for each download of the Social Media Marketing GPS report. The others I just think are helpful and interesting. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

SEPTEMBER 13, 2016

Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. You might want to persuade people to download a PDF. But the value of brand image and social media engagement is difficult to measure.

ROI 100

ROI Social Media Marketing Curation 100

Webbiquity SMM

NOVEMBER 6, 2013

They can also promote content downloads—reports, white papers, e-books and guides. Website visitors are often more likely to register for an event or download a white paper if the landing page includes a short online video (which is, for this and other reasons, best not a “being abandoned” tactic).

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

APRIL 23, 2013

Buyers “who are working in IT were more likely to have downloaded whitepapers (36%) or read blogs (28%)” than those in other industries. Content Marketing: 3 tips for how to get started by MarketingSherpa.

Content 223

Content Tips Marketing B2B 223