Waxing UnLyrical

JUNE 14, 2018

You can beat the competition of professionals by downloading a news app on your smartphone to receive the latest updates on technology in your industry. With the help of technology you can build an online community to help build your business or network with people in the industry.

Tips 178

Tips Skills Creative Commons Resources 178

Waxing UnLyrical

OCTOBER 25, 2011

When did we last purchase any music, forget about downloading it legally? Radiohead is doing it, repeatedly, by letting users download their albums for free but charging for experiences that are still rare. The repercussions of “free” extend to music, books and authors. Turns out either way, piracy cannot be curbed.

Startup 204

Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

NOVEMBER 16, 2011

If you download the transcript of #measurePR, the Nov. And there was so much more (I really hope you do download and read the transcript). With no agenda and no guest, we ended up having what I called a “fireside” or community chat. That’s exactly what it felt like, to me at least. What a great question!

Communities 180

Communities Flickr Conversation Hosting 180

Waxing UnLyrical

MARCH 21, 2012

You will be amazed at how much insight these tools give you, particularly when it comes to understanding what is driving actions, clicks, downloads, purchases, sign-ups, etc. Making sure the timeframe within which I’m tracking different things – e.g. traffic, downloads, purchases… whatever – is the same.

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

JUNE 4, 2019

There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. . — JD Lasica (@jdlasica) August 16, 2018. A4: We’re both a website & a mobile app. We use that a lot. measurePR. — JD Lasica (@jdlasica) August 16, 2018.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

DECEMBER 1, 2014

Download and then edit/update it depending on your industry, needs, etc. Beth Kanter pointed me (and several others) to this many years ago, and it’s a super tool for planning your editorial calendar. It’s Lightbox Collaborative’s 2015 editorial calendar.

Consultant 174

Consultant Resources Template Templates 174

Waxing UnLyrical

OCTOBER 21, 2011

Go ahead, download it. He pointed out that most free tools are platform-specific, so they aren’t likely to give you the full range of measurement you’ll need. Want to read the entire transcript of #measurepr with Don Bartholomew ? You’ll enjoy it! Image: ribarnica via Flickr, C C 2.0.

Tools 183

Tools Flickr eBook Analysis 183

Waxing UnLyrical

NOVEMBER 30, 2018

This action could be anything from clicking on a link to downloading a report. Conversion Rate. This refers to the number of people who took the desired action after interacting with your content. The goals can be defined by you and the conversion rate can be measured for each goal. Audience Demographics.

Metrics 191

Metrics Content Marketing ROI 191

Waxing UnLyrical

OCTOBER 7, 2011

You can download this transcript of Jen talking to Jonny Bentwood on #measurePR , if you like. TweetLevel suggests looking at scores in this way: those with high influence and high popularity scores are good amplifiers, and those with high influence but low popularity scores are idea starters. Now that’s transparent!

Influencer 163

Influencer Flickr Analysis Hosting 163

Waxing UnLyrical

JUNE 28, 2013

You can download and read the transcript of our #measurePR chat with John Friedman , and I hope you will, because it will help you get a fresh perspective on measurement. It’s reality #measurePR. John Friedman (@JohnFriedman) May 28, 2013. I love that last one! Which is the point of doing these chats.

CSR 258

CSR Survey Consultant Loyalty 258

Waxing UnLyrical

AUGUST 2, 2018

What content are they reading and downloading? Are your messages and offers pushing people to your website? Once people are on your website, are they converting into clients or buyers? What web pages are they visiting? Depending on what you find, make tweaks as needed to ensure your content is working for you.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 16, 2011

There was a ton of good information shared, so rather than try to regurgitate it all, you can view (and download, if you want) the transcript from when Traackr met #measurePR.

Klout 205

Klout Flickr Travel Influencer 205

Waxing UnLyrical

AUGUST 3, 2015

Please read it, download it, and refer to it often. This is a brilliant paper by Richard Bagnall , co-author of the valid metrics framework Angie discusses in the above paper, that focuses more on social media measurement. What metric should you use to measure PR?

Strategy 100

Strategy Metrics Consultant Education 100

Waxing UnLyrical

JANUARY 15, 2014

This means that you constantly need to be mindful of what you download or install onto your computer and what websites you visit. Your computer becomes your livelihood. If it breaks or gets stolen that means down time, unpaid down time. I’ve had it happen, even with a backup. Also, you have to be mindful of your online behavior.

Flickr 216

Flickr Conference Consultant Skills 216

Waxing UnLyrical

JANUARY 29, 2013

You can download and read the full transcript of #measurePR for Jan. on using data and social media for social justice outcomes (“Glenn,” in particular, cracks me up). Also check out a recent post that is chockfull of information on using Facebook promoted posts (don’t dismiss it without reading it!).

Case Study 177

Case Study Consultant Upcoming Travel 177

Waxing UnLyrical

JANUARY 7, 2015

I hope you will download it (free, no strings attached!), Enter my first ebook! read, enjoy, share… do whatever you’d like with it (just don’t plagiarize me, please, that’s not cool). And please let me know what you’d like to see in future books (“e” or otherwise).

eBook 100

eBook FAQ Consultant Metrics 100

Waxing UnLyrical

FEBRUARY 21, 2012

To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan. He said that his focus has broadened and, among other things, he has to sometimes translate “amorphous goals” into measurable objectives, and align measurement.

Flickr 165

Flickr Mobile Campaign Influencer 165

Waxing UnLyrical

NOVEMBER 20, 2018

But with PR attribution, one can see how efforts impact goals and metrics aligned with the lower part of the funnel such as whether or not those articles prompt downloads, convert leads into customers, and so forth.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

OCTOBER 14, 2011

By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. I’ll be using a few case studies to make my points, and if you’re planning to attend, I really hope I’m able to help you in some way.

Conference 172

Conference Case Study Flickr Meeting 172

Waxing UnLyrical

JANUARY 3, 2013

If you already download and use a ton of apps on your smartphone, then this app is probably for you. The business clients (you) are also referred to the “field agent,” who shares everyday information such as your location, photos, survey results, scanned barcodes and more with the provider. App Rewards Club.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

JUNE 17, 2016

And it’s not just a tool, but a significant resource center as well, that helps you understand the taxonomy, gives you a ton of supporting materials, downloads… you name it, it’s there. It’s unbelievable. Please, please go through the new Framework.

Metrics 100

Metrics Banking Conference Consultant 100

Waxing UnLyrical

APRIL 5, 2011

So go ahead and download it. Don’t rely just on sentiment; look for messages and message accuracy. The transcript of Seth’s second visit to #measurePR is worth a read, because you’ll really get a flavor of the conversation from it. That’s what it’s here for, after all!

Radian6 177

Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

NOVEMBER 2, 2011

WordPress can be downloaded for free at wordpress.org, and many hosts will install it for you for free. Websites are cheap these days and easy for anyone with a little determination to get going: Owning your own domain will cost you less than $10/year. Hosting a website can be done for as little as $5/month*.

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

JUNE 28, 2011

“Also, we are working on bot and spam detection systems that will discount any influence signals from them completely.”.

Klout 203

Klout Influencer Discount System 203

Waxing UnLyrical

JULY 14, 2013

Please download and read it at your leisure, you will enjoy it. Since we switched to a new, monthly format, and also as we cut back a bit on our publishing schedule, and also as I have been a little bit crazed with a bunch of stuff, I still haven’t gotten around to writing a recap. Also, the next chat is coming up on Tuesday, August 6.

Journal 203

Journal Consultant Course Eventful 203

Waxing UnLyrical

AUGUST 24, 2011

There are a ton of links to previous interviews that Marshall has done, so I hope you’ll download and read it when you can. He did clarify that he wasn’t saying measurement should not be done in PR, but that client measurement should be done by a third-party.

Metrics 163

Metrics Flickr Campaign Analytics 163

Waxing UnLyrical

AUGUST 3, 2016

Some are very specific, e.g., app downloads. ” Heather Whaling pointed out that clients will vary—and so will their objectives, which means their metrics will vary too: A3 Metrics should vary by client. Other are more general like referral traffic. Heather Whaling (@prtini) July 12, 2016.

Report 100

Report HootSuite Metrics Hosting 100

Waxing UnLyrical

NOVEMBER 17, 2011

Each can be sent/downloaded as standard file formats; and word docs can be sent/saved as PDF’s. It IS different from Word, but will do everything that program does. That’s the same situation for Google’s spreadsheet, presentation, form, drawing or other Office-esque programs.

Microsoft 157

Microsoft Flickr Google Course 157

Waxing UnLyrical

AUGUST 26, 2015

Downloads, links clicked, likes, comments, shares – all of these help paint a picture of how effective your tools are. Just like your regular website, you need to know how many unique visitors you have, how long they are on site, how many pages they view per visit, and whether they do anything besides view.

Metrics 100

Metrics Banking Research Organization 100

Waxing UnLyrical

JANUARY 9, 2015

This is why I put together my new ebook (which I hope you’ll download , if you haven’t already). At the end of the day, you have to know how to measure whether or not you’re moving ahead, whether or not you’re actually getting somewhere, whether or not all that effort you put into your work is … well, worth it.

Consultant 100

Consultant Metrics eBook Analytics 100

Waxing UnLyrical

DECEMBER 2, 2015

Do they have to download the content or can they read it online? What positive reinforcement can you give them through your content to make them care more about the brand? Where are you going to share this content? Through mailing lists? Through social media? What are the reasons why others might not share this content?

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

MARCH 11, 2011

You probably already know that you can search for CC-licensed images on Flickr and other sites, and then download and insert the one(s) you want into your post.

WordPress 172

WordPress Tips Flickr Creative Commons 172

Waxing UnLyrical

MAY 20, 2011

Unlike Kellye’s and Jenny’s ebook, you do have to subscribe to Craig’s blog to be able to download the ebook (but hey, if you don’t like his blog, you can always unsubscribe, right? Craig Pearce put this together, and it’s a very interesting read with perspectives from practitioners from all over the world.

Resources 251

Resources eBook CSR Social Media 251

Waxing UnLyrical

APRIL 22, 2015

Right now, Dan Stelter is repairing his flooded yard, but you can download “ The Ultimate Business Blog Survival Guide ” to learn how to connect with your readers and grow your blog from scratch. What techniques does your business blog currently use to keep readers engaged? Please share in the comments below.

How To 100

How To Hubspot Flickr Engagement 100

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. A5: It was when I worked remotely for a publishing company.

Education 102

Education Creative Commons Metrics Journal 102

Waxing UnLyrical

FEBRUARY 6, 2015

If you haven’t already, download my new ebook before it goes behind the “sign up” curtain (tomorrow) -that will get you started. If you don’t do this at the get-go, it will be virtually impossible for you to set up an effective listening program (even if it’s very rudimentary), which will hold you back on the engagement front.

Questions 100

Questions Strategy Consultant Directory 100

Waxing UnLyrical

FEBRUARY 22, 2011

Biz [sic] results = registrations, downloads, etc… on the way to Sales.&#. Influence is based on recency, frequency, reach, retweets, but mostly Biz RESULTS.&#. He continued: “Social results [can include] retweets, posts, shares, etc. Thank you, Jim, for reminding everyone that it’s the business results that count.).

Analytics 199

Analytics TweetBeep Sentiment Meeting 199