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A Guide to Multilingual SEO Strategy

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There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. Understand your target market. Optimize your website for multinational search engines.

SEO 137
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SEO for Sites in Various Countries/Languages (International SEO)

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If you purchase a Country Code Top Level Domain (CCTLD) such as because it is reserved for one country only (e.g.co.uk With CCTLDs it is easier to target a national (or local) market and its people. No advantage from keywords in the domain name. Cons of CCTLDs. You will need to design, develop and maintain various sites.

SEO 131
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One Site Fits All or Better Having Microsites?

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Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately. There are several benefits if done correctly with the main ones being: You can have various keyword-rich domain names that are highly valued by Google. Slow growth.

Sites 132