What is a customer journey map and how to make your own [examples included]
Sprout Social
NOVEMBER 2, 2023
For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. Tracking keywords and phrases they use on search engines, as well as social media market research are good places to start. But if you haven’t, then our buyer persona template or Xtensio’s will be useful.
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