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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

Research 265
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How Users Engage With Advertising on Facebook

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Welcoming new colleagues and old ones in new jobs at Mindjumpers

Mindjumpers

She now studies for a Master in International Business Communication at the University of Southern Denmark in Odense. Sara’s focus is on client contact and service as well as supporting our account team with research of the best knowledge on social media marketing from around the world. from the IT-University of Copenhagen.

Nielsen 258
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Facebook vs Twitter (A Comparison)

The Marketing Blog

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 The only other place where Facebook scores over Twitter is on the Disqus platform but there also it is a close fight b/w the two. Equally interesting is the result of a similar survey conducted on Pickfu.com.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

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Is Social Media A Fad?

Justin Levy

In order to turn these groups of people into believers, they need stats and case studies. Well, fortunately for them, there are tons of great case studies such as JetBlue , Comcast , Dell , and Southwest ( Chris Brogan keeps a bunch more on his Delicious page ). Research/Crowd Sourcing/Developing New Products (This or This) 6.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.